CLIENT
Partnership for a Drug-Free America.
PRODUCTION CO.
Flashframe Films, New York.
Jake McAfee, director; Bob Rudis, DP; Len Epand, executive producer; John DuBois, producer. Shot on location at Silvercup Studios, Long Island City, N.Y.
AGENCY
Partnership for a Drug-Free America, New York.
Kristin Weniger and Elizabeth Baggot, associate creative directors.
EDITORIAL
Editing Concepts, New York.
Nelson Leonard, editor; Rebecca Beluk, assistant editor; Nancy Finn, executive producer.
POST
Tape House Editorial Company, New York.
Joe Gawler, colorist.
The Anx, New York.
Judd Parsons, online editor.
AUDIO POST
Photomag, New York.
Chris Burns, mixer.
MUSIC
Bang Music, New York.
Wendell Hanes, composer.
THE SPOT
"Purpose" (:30) features New York Knicks guard Allan Houston demonstrating his basketball skills on a court by himself, as he points out that without purpose, there can be no hope for a better future. The :30 concludes with the super, "Purpose, my anti-drug."
Spot broke Feb. 28.