The Council of Fashion Designers of America film series is as bold, original and strikingly beautiful as the icons and designs they showcase. Directed by Jun Diaz, produced by Tiger and Dragon Films, and edited by Cut+Run’s Akiko Iwakawa and Adam Bazadona, the series was commissioned by the CFDA for its annual awards celebration. The CFDA Fashion Awards celebrates and recognizes outstanding contributions made to American fashion by individuals in all areas of the industry and related arts. This year’s honorees included Vera Wang, Riccardo Tisci, Tim Blanks, and Colleen Atwood. nnThe films – eight in all – are connected via the through line of place: a dramatic Mansion on the Hudson from which the individual stories unfold. In each, the fashion takes the form of character, living as part of the narrative framework in each of the episodes. In previous years CFDA Fashion Awards producer and Tiger and Dragon EP/Creative Director Nian Fish, commissioned individual directors for the films. For 2013, Fish envisioned the project in an episodic structure and tapped director Jun Diaz to bring the unique concept and filmic approach to life.nn
nn”With almost no time to prepare for a job this big, I was fortunate to lock in cinematographer Andrij Parekh, production designer Tony Gasparro, the visual magic of the Mill and Absolute Post, music producers Randall Postaer and Sara Matarazzo, and one of my favorite editors in the business Cut+Run’s Akiko Iwakawa,” explains director Jun Diaz. “Akiko’s command of the visual language and rhythm for dialogue was a superb fit to the footage. She brought in Adam Bazadona as an additional editor, who was a great addition to the team. As a partner to the process, Cut+ Run couldn’t have been more invested in seeing that the project was a success.”nnFor Akiko Iwakawa, the films provided a unique opportunity to contribute to a longform campaign that would reunite her with friend Jun Diaz. “Jun is an amazing director who has extremely sharp vision for story-telling, as such, is very collaborative and supportive. I loved the notion of honoring fashion through these magnificent and playful episodes that together became a bigger journey. Blessed with strong support from Jun and the production team, this was a rare opportunity for both Adam & me to bring a beautiful concept to life.”nn
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nnCreditsnClient: CFDAnnProduction Company: Tiger and Dragon FilmsnEP/Creative Director: Nian FishnDirector: Jun DiaznnEditorial Company: Cut+RunnEditors: Akiko Iwakawa and Adam BazadonanEP: Rana Martin nnFor more information on Cut+Run please visit www.cutandrun.com or connect via Facebook.
Jessie Nagel @ Hype 310.839.9834 Contact Jessie via email www.hypeworld.com
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More