Bicoastal visual effects studio, ArsenalFX, turns up the volume with director Diane Martel to feature the latest trend in portable premium sound at RadioShack in the :30 “#UWantIt” for Beats Pill by Dr. Dre, direct to client. The spot features R&B singer/songwriter Robin Thicke as well as model Emily Ratajkowski and a group of sporty spandex-clad beauties rocking a workout routine and an appreciation for sound with a little attitude. The group asks how bad “#UWantIt” as they break a sweat to the fresh beats of The Beats Pill as it blares out Robin Thicke’s “Blurred Lines” feat. T.I. & Pharrell. nn
nCLICK HERE to see the spot online. nn”#UWANTIT” opens to a young brunette with cherry red lips in a hue matching the Beats Pill that she holds up next to her vibrant smile. “#BEATSPILL” slides across the screen in bold letters as three women in skin tight athletic gear move to the opening tune. Robin Thicke makes the Pill look cool and sexy as he stands against the back wall sporting a classic black suit and aviators. The ladies hit the gym as they are seen working their arms up and down with a Beats Pill in each hand as Robin Thicke belts out, “I know you want it, You’re a good girl”. As the scene switches, the girls are featured in white nurses costumes. They continue to dance as they display the Beats Pills on a metal hospital tray. The camera pans to the brunette on all fours with a red Beats Pill resting on the arch of her back. The final cut features a large Beats Pill resting on the ground with the super, “BEATS PILL Available At RadioShack. #UWANTIT.” The spot closes with a women’s hand reaches down and snatches up the pill as the song trails off to a close.nnCreditsnnClient: Beats By Dr. DrenTitle: “#UWantIt” :30nAgency: Beats by Dr. Dre (Client Direct)nnProduction Company: Rabbit Content, BicoastalnDirector: Diane MartelnnEditorial: Consulate, NYnEditor: Chad SipkinnnBeats Post Producer: Erin SullivannnPostproduction: ArsenalFXnFlame artists: Mark Leiss & Jameson DeSantisnGraphic artist: Andrew SchreibernExecutive Producer: Ashley HydricknProducers: Caitlin Forrest and Shannon SweeneynnAbout ArsenalFXnArtist owned and operated ArsenalFX is known for the prodigious talent and leading-edge technology. At its new, state of the art Santa Monica headquarters and growing New York satellite, an expert crew of artists and technicians cultivate a boutique environment. Serving a diverse global clientele in advertising, TV episodic, and film, ArsenalFX’s high caliber creative work earns top awards as well as a devoted client following. www.arsenalfx.tv
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Contact In The Desert Returns To Indian Wells, CA, May 29-June 2, 2025, Featuring Keynote Speaker Josh Gates of “Expedition Unknown”
The Contact In The Desert Conference (CITD) will take place May 29th - June 2nd, 2025, at the beautiful Renaissance Esmeralda Resort and Spa in Indian Wells, CA. The conference will feature over 120 lectures, workshops, intensives and panels presented by the world’s most prestigious experts in the fields of UFO/UAP, Government Disclosure, Artificial Intelligence (AI), Science, Ancient Civilizations, Space Exploration, Future of Technology and Space Travel, Non-human Intelligence, Spirituality, and more. This year’s conference, with the theme Event Horizon, will feature renowned keynote speaker Josh Gates, host of Discovery’s Expedition Unknown, as well as Dr. Diane Hennacy Powell, the leading expert on child autism and savant syndrome, who will be speaking about her telepathy project. Tickets are now available: CLICK HERE “We are thrilled to welcome Josh Gates and Dr. Diane Hennacy Powell to CITD 2025. They both bring unique insights and deep dedication to discovering the unknown,” said CITD Executive Producer Ron Janix. About Josh Gates Adventurer, television personality and author Josh Gates is the host and executive producer of the smash-hit Discovery Channel TV series, Expedition Unknown. Armed with a degree in archaeology, a quick wit and a hunger for adventure, Gates has traveled to the most remote corners of the world, participated in sub-sea archaeological excavations in the Mediterranean, and explored everywhere from sweltering African deserts to the icy shore of Antarctica. To date, he has set foot in more than one hundred countries, has scaled “the roof of Africa” on Mt.... Read More