AT&T’s innovative Branded Media Campaign “Daybreak” has won a Silver Lion at Cannes Lions 2013 International Festival of Creativity. Scored by renowned composer Bear McCreary, the music was produced by Tom Seufert, Creative Director for Visual Music. “Daybreak” has been recognized and awarded around the globe by One Show, Webbys Awards, NY Addys and New York Festivals. nn”We were fortunate to work with a dream team of Hollywood talent to help bring to life the vision of ‘Daybreak,’ and the music was no exception,” adds Julian Katz, Executive Producer of Content & Development at BBDO New York, AT&T’s creative agency partner. “We are huge fans of Bear and his work and we could not have been more thrilled with his contributions. He really embraced the nature of our project and even hid some audio ‘Easter eggs’ in the score for hardcore fans to interact with through the mobile app.”nn
nClick here for prior chapters or see below.nnCreditsnConcept: BBDOnTitle: “Daybreak”nSeries Producers: Tim Kring & Jules DalynScreenplay By Raven MetznernnAgency: BBDO NYnChairman/Chief Creative Officer: David LubarsnECD: Greg HahnnCDs: David Carter, Adam Reeves, and Danilo BoernEPs: Julian Katz & Nicholas GaulnnProduction Company: RSA FilmsnDirector: Jon CassarnEP: Tracie NorfleetnnEditorial/VFX/Post: BUTCHER editorialnEditors: Dave Henegar, Ray Daniels, Teddy Gersten, & Chris ScheernAssistant Editors: Kelly Hanson and Dustin LaForcenSmoke Artist: Zac DychnEP: Rob Van…nnVFX/Titles: Zoic StudiosnExecutive Producer: Gina Fiore & Eric McCaslinenCreative Director: Simon MowbraynProducers: Jennie Burnett & Cally MortonnArt Director: Tony MeisternExecutive Creative Directors: Loni Peristere & Chris JonesnnColorist: Clark Mueller, IncendionnMusic: Visual MusicnComposer: Bear McCrearynProducer: Tom SeufertnRecorded at: Wilshire Edit, Los AngelesnnBear McCreary‘s credits include the hit TV series “The Walking Dead” and “Battlestar Gallactica.” Visual Music‘s roster also includes John Swihart (Napoleon Dynamite), Jack Tempchin (Eagles hit songwriter), Karmina and a cache of award-winning composers and songwriters.nnVisual Music has collaborated with a wide range of clients, including Samsung, DeVry University, HBO, Disney, Chrysler, Home Depot, The Mayo Clinic, Ford, The Salvation Army and Toyota. It has won numerous awards, including AICP, Telly and Andy, as well as the Chicago and Houston International Film Festivals. www.visualmusicartists.com nn
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