Akhnaton Films announced today that Sherif Sadek’s award-winning documentary, “From Queens to Cairo” (2012) is continuing on its film-festival journey with a screening Sunday, June 23 at the San Antonio Film Festival. The festival runs from June 19 to June 23, in San Antonio, TX. nnNominations, Awards and Screeningsn• Nominated as Best Director of a Short Documentary for “From Queens to Cairo” at the Madrid International Film Festival, July 1 – 6, 2013. n• Official selection and screening in the Egyptian Works program at the 16th annual Ismailia International Film Festival in Ismailia, Egypt, June 4 – 9, 2013n• Winner of Best Feature Documentary at the Queens World Film Festival, in Queens, NY, March 2013.n• Official Selection at the Rainier Independent Film Festival, Mount Rainier, WA, May 10 – 12, 2013n• Featured on Indiewire as Project of the Day. nnThis informative and insightful documentary follows Egyptian-American filmmaker Sherif Sadek as he returns to his native Cairo with his family one year after the start of the Egyptian Revolution. With tons of misinformation in the global media, Sadek is determined to see for himself how Egyptians will navigate the bumpy road to democracy after decades of authoritarianism. His journey takes him from famed Tahrir Square to the inside of taxi cabs to rallies and slums as he searches for perspectives from all walks of life.nn
nnSherif Sadek, Akhnaton Films:nThe growing interest in this documentary by the global community is incredibly heart warming because as an American Egyptian, making this film is very personal to me. With the recent political events in Egypt, I wanted to experience history in the making and show the world the humanity, passion, and courage of the Egyptian people, no matter their political beliefs. Fortunately, I’m able to use powerful DI software tools like SCRATCH to shape the story and preserve the realistic look of day-to-day events.nnProductionnSadek shot “From Queens to Cairo” with a Nikon D7000 HDSLR. He then used ASSIMILATE’s SCRATCH software to do the conforming and turned to Jason Crump at Metropolis Post for the color grading in SCRATCH. Sadek was able to do the finishing himself, using the SCRATCH Finishing software. Sadek notes, “I work with SCRATCH every day in a technical support role for ASSIMILATE, but to experience its ease-of-use and powerful tool set as a user, gave me even greater appreciation for the craft and creativity of post-production artists.”nnQuotes from the industrynDon Cato, curator of the Queens World Film Festival 2013, gave high marks to Sadek’s documentary, stating, “What at first seemed ordinary, quickly turned to an unflinching drama, drawing a line between pyramids and poverty, Cairo and New York, a people’s movement for freedom and the reactions of his children. It’s a very, very fine piece of work!” nn”When I saw this [film] at the Queens World Film Fe
Akhnaton Films Sherif Sadek 646-662-4312 Contact Sherif via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More