Combined 20+ years' experience, Blatchford and Minkkinen offer loyalkaspar a savvy creative-business duo
Entertainment branding agency loyalkaspar is pleased to announce a bi-coastal expansion with the addition of Chief Development Officer Robert Blatchford (Los Angeles) and Creative Director Anna Minkkinen (New York). The hires cap off an exciting benchmark year for the agency, which recently opened an LA office and celebrates its 10th anniversary this year.
With a combined 20+ years’ experience, Blatchford and Minkkinen offer loyalkaspar a savvy creative-business duo with award-winning pedigree. Stalwarts of the advertising and branding world, their level of dedication and professionalism will further propel the agency’s evolution as one of the premier branding studios.
“We’re expanding our leadership and creative teams to continue meeting our diverse clients’ every need,” says David Herbruck, loyalkaspar Principal/President. “From building their brands to creating story-driven content to leveraging communication platforms, we understand it takes remarkable thinkers and creative problem-solvers – ones who can strategize and execute at the highest levels.”
“We created the Chief Development Officer position specifically for Robert,” adds Beat Baudenbacher, loyalkaspar Principal/Chief Creative Officer. “His strong understanding of business-building will be invaluable; not only for our clients’ branding and marketing initiatives, but also for us as we continue to grow as a company. A big part of that growth is hiring the right creatives to spearhead our range of projects, and that’s where Anna comes in. She’s a talented storyteller who brings tremendous insight into creating work that is smart, original and effective.”
Blatchford was most recently Director of Business Development at Troika, a position he held for eight years. Spearheading all strategic marketing, PR and sales efforts, he played an instrumental role in its evolution from a boutique design shop to a brand consultancy and creative agency. Clients included The CW, AMC, FOX, Canal+, A&E, Food Network, NBC Sports, Starz, Madison Square Garden, and EA Sports, among many others.
Minkkinen comes to loyalkaspar after seven years at design studio Trollbรคck + Company. An Emmy-nominated Creative Director, she has worked on award-winning campaigns for such clients as Nickelodeon, TNT, TVLand, Sesame Street, P&G, Calvin Klein, Sundance Channel and MetLife. Minkkinen has designed for all manner of venues, ranging from experiential installations, giant stadium displays and museums to commercials, broadcast networks and feature films. In addition, she has directed live-action promo campaigns for clients including A&E and Nickelodeon.
“There’s a nice collaborative environment here,” concludes Minkkinen. “David and Beat are not only accessible and easy to work with, but they also have a real passion for figuring out how to make a brand special. Loyalkaspar pushes the limits of their imaginative thinking without ever losing sight of the core brand messaging for their clients.”
About loyalkaspar www.loyalkaspar.com
Founded in 2003 as a design studio, loyalkaspar has evolved into an entertainment branding agency focused on story-driven content, brand identities and communications across all platforms.
We believe strategic thinking drives creative success, enhancing consumer experiences.
For new business inquiries, please contact Amy Coblenz via email.
Contact:Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
“ฦvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More