Visual effects studio ArsenalFX teams up with Deutsch LA to turn up the heat on Diet Dr Pepper’s ‘one of a kind’ taste with a steamy new :30 “Josh Button,” starring the model/actor. The spot features the hunky Button demonstrating the fine art of being burdened with singular good looks as he seductively poses for a beachfront photo shoot.
Having previously featured “one of a kind” profiles on a prima ballerina, air guitar champ, roller derby queen and a fashion model-turned-boxer, Dr Pepper utilizes this spot to focus on a different brand of talent: being really, really good looking.
Click HERE to see the spot.
Credits
Client: Dr Pepper Snapple Group
Brand: Diet Dr Pepper
Title: “Josh Button” :30
Agency: Deutsch, Los Angeles
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Chris DiNinno, Lehr E. Ryan
Director of Integrated Production: Vic Palumbo
Executive Producer: Lisa K. Johnson
Director of Content Production: Victoria Guenier
Senior Business Affairs Manager: Ken Rongey
Directors: Craig Brett, Mangali Erick
Director of Photography: Greig Fraser
1st AD: Anthony Dimino
Editorial: Spot Welders, Santa Monica, CA
Editor: Patrick Murphree
Editorial Executive Producer: David Glean
Senior Editorial Producer: Caroline Wallace
Editorial Producer: J. Patrick McElroy
VFX: ArsenalFX, Santa Monica, CA
Post Executive Producer: Ashley Hydrick
VFX Supervisor/Design: Lauren Mayer-Beug
Flame: Mark Leiss, Terry Silberman, Matt Motal
Designer/Animator: Andrew Schreiber
Post Producer: Pravina Sippy
Music: Elias Arts, Santa Monica, CA
Creative Director: Dave Gold
Music Executive Producer: Ann Haugen
Composer: David Wittman
Music Producer: Kiki Martinez
Audio Post: Play Studios, Los Angeles
Mixer: John Bolen
About ArsenalFX
Artist owned and operated ArsenalFX is known for the prodigious talent and leading-edge technology. At its new, state of the art Santa Monica headquarters, an expert crew of artists and technicians cultivate a boutique environment. Serving a diverse global clientele in advertising, TV episodic, and film, ArsenalFX’s high caliber creative work earns top awards as well as a devoted client following.