Over the years, they wanted to teach the world to sing and urged us all to take a break and get away, and for that they’re getting the respect and admiration of advertising’s music makers.
The Coca-Cola Company and McDonald’s have been named to the inaugural AMP Awards for Music and Sound, to be presented by the Association of Music Producers on May 7th of Creative Week in New York City. The iconic companies are being recognized for Outstanding Achievement in the Use of Music to Define the Brand.
The honors will be presented at the AMP Awards at 82 Mercer in New York’s SoHo by Tim Castelli, President of National Sales, Marketing and Partnerships for Clear Channel Media and Entertainment, a major sponsor of the AMP Awards. Accepting for The Coca-Cola Company will be Nick Felder, Global Group Director of Film and Music Production. Accepting for McDonald’s will be Marlena Peleo-Lazar, Global Chief Creative Officer.
“Music is an essential part of consumers’ lives, and finding the perfect song that helps connect a brand to their customer is an important piece for any marketing campaign,” said Castelli. “I am pleased to be presenting this award to two iconic companies that have captured the hearts of consumers across the country through music.”
“Certain brands have always made music an integral part of their brand identity, and we felt it was important to recognize that as part of our very first awards competition,” says Larry Pecorella, President of the National Board of AMP and Creative Director and Co-Founder of Comma Music
“These two brands have an amazing legacy of doing that,” Pecorella continues. “Since the creation of the AMP Awards was designed to turn the spotlight on what music producers and composers do and on the role music plays in the marketing picture, it was just fitting that Coca-Cola and McDonald’s be honored.”
Commenting on the award, Coca-Cola’s Felder points out that the company has had a long association with music. “It’s part of the fabric of the brand, and it comes alive in so many ways,” he says, “from our advertising to our support of emerging artists, to the hundreds of festivals and live events we sponsor around the world every year. Coke and music just go together.”
On being recognized by AMP, Felder says “it’s unbelievably great, and very humbling. As a company we’ve worked with so much great musical talent over the years. To have the community come back and recognize us is really gratifying. We’re honored.”
For more information on the Association of Music Producers, visit their web site here: www.ampnow.com.
About AMP
The Association of Music Producers was founded in 1998 for the purpose of educating its members, as well as members of the production, advertising and media communities, on all facets of the music business, from creation and acquisition to final use. AMP is dedicated to raising awareness of and appreciation for the value of music and sound to all video content in all media.
