For the 2013 Tribeca Film Festival® (TFF) that kicked-off on April 17 and will run on through April 28, the creative force Juniper Jones (www.juniperjones.tv) has continued its relationship with TFF by producing the official pre-show for the second straight year. Nearly 20 minutes in length, the 2013 Pre-Show features original content created by Juniper Jones under the creative direction of TFF’s executives, and it appears ahead of all festival screenings and in numerous events throughout this year’s official festivities. nn”The Tribeca Film Festival always manages to capture the pulse and attitude of New York City, and in 2012, we created a pre-show package that reflected that by presenting the festival’s logo within the city’s unique ethos,” said Juniper Jones founder and creative director Kevin Robinson. “This year the Festival’s in-house design team took that to the next level by creating a physical version of their logo, and our task was to feature that in motion and present it with a signature graphic style where the show’s messaging comes to life.”nnTo accomplish this, Robinson and his colleagues captured original footage in more than a dozen locations around the city, while also shooting the physical logo in HD in their studio on DUMBO’s Jay Street. Principal photography was captured with a Canon EOS 5D Mark III camera system, while the team used Adobe After Effects CS6 to create graphic backgrounds and on-screen text, and to handle compositing, color-correction and project finishing. Also, the Element 3D plugin from Video Copilot was used to reproduce TFF’s logo in 3D. nn
n2013 Tribeca Film Festival Pre-Show Teaser from Juniper Jones.nnInterestingly, two more original projects created by Juniper Jones for the 2012 Tribeca Film Festival are screening at selected 2013 festival events. Their three-minute “Bring Tribeca Home” short appears on screens throughout official festival venues, along with their “Before the Action Happens” :60 spot promoting TFF merchandise which also now appears on www.shoptribeca.com. nnFinally, for 2013 Juniper Jones is also extending its creative collaborations with Brookfield Office Properties focusing on the company’s $250 million transformation of Lower Manhattan’s World Financial Center into Brookfield Place. As a continuing TFF sponsor, Brookfield will once again have an original brand film from Juniper Jones presented within this year’s sponsor reel and pre-show. nnFor further information on TFF, please visit www.tribecafilm.com. nnAbout Juniper JonesnBased in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions. The firm’s rogue team of award-winning directors and designers believes beauty is always in motion, and that forging deep collaborative experiences with clients yields epic results. Leveraging the brand expertise of its clients, the force’s meticulous diligence reveals spot-on insights, which then benefit from legendary storytelling craftsmanship. At Juniper Jones, all things are real and beautiful and anything is possible… and our mission is to bring your stories to life. Ready to begin? www.juniperjones.tv.
Roger Darnell DWA for Juniper Jones Phone: 1.828.264.8898 Contact Roger via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More