Vimeo today launched its Brand Creative Fund product, a new resource for brands to develop high-quality, “brand-enabled” video content in collaboration with the global network of innovative creators on Vimeo. Each Brand Creative Fund engagement on Vimeo will be customized to support brands’ specific objectives, empowering marketers to create and distribute quality original video content to Vimeo’s audience of over 100M monthly viewers, and across the web through the platform’s best-in-class embeddable HD player.nnThe inaugural Brand Creative Fund project is a partnership with The Lincoln Motor Company, which turned to Vimeo to support its year-long “Hello, Again” campaign. Designed to help re-launch the 90‑year old automotive brand, “Hello, Again” encourages consumers to reimagine the brand by seeing everything that’s old as new again. To help communicate this theme, Lincoln tapped into the creative power of the Vimeo community and commissioned four outstanding filmmakers to develop a series of short films that tell a story and offer distinct creative interpretations of “Hello, Again.” The four filmmakers selected for the project include: Lucy McRae, Jeff Frost, Eliot Rausch and Becky & Joe.nn”Some of the world’s most talented creators call Vimeo home, and we’re now giving brands the opportunity to tap the creative power of this community to develop original and compelling content that their consumers will watch and share,” said Vimeo CEO, Kerry Trainor. “Unveiling the Brand Creative Fund with Lincoln has been a great partnership; the brand’s commitment to collaborating with innovative creators comes through loud and clear in the finished work, which is exactly what the Brand Creative Fund is designed to enable.”nn “This film collaboration with Vimeo further supports Lincoln’s ‘Hello, Again’ marketing platform to showcase how reinterpretations of noteworthy artistic material – that like the new brand – can be transformed into something fresh and relevant,” said Andrew Frick, Group Marketing Manager, Lincoln. “The videos created by the four talented filmmakers will help to fuel conversations around what we are doing at Lincoln.”nnThe Lincoln Brand Creative Fund films will be featured on a customized brand channel and will each be accompanied by its own behind-the-scenes production that highlights the creators’ work and vision. The series kicks off today, April 23rd and will continue each following Tuesday with the unveiling of one full film and its behind-the-scenes documentary:nn• April 23, 2013 – Introductory Videosnn• April 30, 2013 – Eliot Rausch: film and behind-the-scenesnn• May 7, 2013 – Becky & Joe: film and behind-the-scenesnn• May 14, 2013 – Jeff Frost: film and behind-the-scenesnn• May 21, 2013 – Lucy McRae: film and behind-the-scenesnnn”As exciting as this is for Vimeo, it’s even more so for the creators that comprise our community,” said Vimeo President, Dae Mellencamp. “The Brand Creative Fund is all about opportunity as Vimeo is connecting brands with creators. In addition to being compensated for their work, this is an opportunity for creators to broaden their portfolios, and in many cases, a way to jumpstart their careers.”nn
nTo view the Lincoln “Hello, Again” brand channel, please visit here. nnAn introduction to “Museum of the Future,” a film written and directed by Lucy McRae.nnCreated in response to an invitation from The Lincoln Motor Company to interpret the “Hello, Again” theme by reimagining the familiar into something fresh and new. The introduction enables Lucy to explain her approach to developing a world where past experiments become future reality.nnBody Architect: Lucy McRae
Deborah Szajngarten VIMEO Contact Deborah via email
Creatives from Nat Geo’s “Sally,” A24’s “If I Had Legs,” Bleeker Street’s “The Wedding Banquet” and More To Speak at The Inaugural “Behind the Camera House” in Park City during Sundance 2025
The first-ever “Behind the Camera House” will launch in Park City during this year’s 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060. This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema. The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day – “Shaping the Narrative with Post-Production Artists.” The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More