Editor Terry King of STS-Griot recently teamed up with Burrell Communications to cut “Only the Name Remains,” a dramatic, spy-themed advertising campaign for the 2013 Toyota Avalon. The first-ever TV commercial for Golden Globe Award-winning actor Idris Elba. Directed by award-winning filmmaker Antony Hoffman, “Only the Name Remains” begins with three suspenseful television spots that follow Elba’s secret agent character on the run from an old enemy, taking his Avalon on a city-wide adventure. The third spot in the television series ends with a cliffhanger, directing the audience to experience the thrilling conclusion at www.OnlyTheName.com.nn
nn”A great story can only be as great as its editor”, states Lewis Williams, Chief Creative Officer at Burrell Communications, “So when we put the Avalon “Only The Name Remains” campaign post-production team together, Terry and his team, including assistant Nicole Finateri, Online Editor/Compositor, Brent Edwards and his assistant Jonathan Chatten, was more than the obvious choice. “Terry has the knack to not only chose the right take, but find the exact moment within the moment. His style worked beautifully with the mysterious intrigue and thrilling action we were going for. The perfect balance between car and story. nn”Working with Terry and his team at STS-Griot is as always a fulfilling creative experience” Says Munier Sharieff Creative Director on Toyota. My director Antony Hoffman was nervous about who was cutting, or more to the point, who he was handing his baby off to. I told Antony to relax, I’ve worked with Terry many times, we’re in good hands. Terry and Antony worked closely before we ever saw the first pass. Terry was instrumental in helping Antony sort through the tons of footage he shot for the three spots. As cliché as it may sound, Terry has an acute eye for visual storytelling. He sees through not an agency lens, but through the viewer’s eyes. He’s always thinking about what that person on their sofa would think. In our business we tend to stray too far from whom we’re talking to.”nn”It’s always wonderful to work on a campaign of this scope” states King, “Starting out in L.A. moving on to Chicago, where we not only handled a portion of the creative edit but also telecine at Filmworkers with the talented Mike Mazur, and CGI with the guys at Vitamin. and then you add the masterful job of finishing the crew here at STS-Griot did, it makes for a truly rewarding experience.nnCreditsnAgency: Burrell CommunicationsnCCO: Lewis WilliamsnCD: Munier SharieffnProducer: Shirley PorteenDirector: Antony HoffmannEditorial/Post: STS-GRIOTnEditor: Terry KingnAssistant Editor: Nicole FinaterinFinishing Editor: Brent EdwardsnFinishing Assistant: Johnathan ChattennColor: FilmworkersnColor: Mike MazurnCGI: VitaminnnSTS-GRIOT is…nA nationally recognized, creative editorial and finishing boutique. We pride ourselves on our talent, and our commitment to always going above and beyond. STS-GRIOT works with a range of clients and budgets and our staff is available to supervise the entire post-production process utilizing both local and national resources. www.sts-griot.comnnSOURCE: STS Marketing LLC.
STS-Griot T: 248-548-1011 Joan Porter Contact Joan via email Antionette Stone Contact Antionette via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More