The Field, a New York based boutique advertising agency, announced today that it will expand its presence in the advertising community by creating a new division, The Field [Social], which will utilize the power of celebrity, notables, and business leaders to promote brands, causes, and products across a broad spectrum of industries. The division will be helmed by Director of Media Outreach Shpresa Oruci.
Shpresa has a distinguished career centered in Hollywood, politics and Wall Street. Her work in celebrity advocacy began during her years as Program Director for The Creative Coalition, a nationally recognized leader in the arts and entertainment industry founded by Ron Silver, Christopher Reeve, Alec Baldwin and William Baldwin. There, she engaged and recruited celebrity involvement in hundreds of national and international events she spearheaded, including some of the most substantial programs at the presidential conventions, Sundance, Cannes and Toronto film festivals and presidential inaugurations. Subsequently, her consultancy at the Intergovernmental Renewable Energy Organization (IREO), a de-facto unit of the United Nations, included enlisting key Hollywood insiders and decision makers to join the Green Entertainment Media Committee, aimed at reducing the industry’s impact on the environment. She more recently served as the government relations liaison for Wall Street’s leading technology firm, FTEN, Inc., furthering the company’s global positioning by capitalizing on her strong in roads on Capitol Hill in preparation for merger and acquisition by NASDAQ OMX. Her vast experience in event management and public relations helped to bring about original and first-rate branding during both SIMFA and Trade Tech, two industry leading conferences, in London, UK and New York City.
“We are delighted to have Shpresa officially join The Field in this capacity,” said Creative Director Lisa Birnbach, award-winning broadcaster and author of True Prep and the legendary best-selling publication, The Official Preppy Handbook.
“Our success in our nationwide campaign, “Don’t Major in Debt,” for the National College Finance Center, was in part due to Shpresa’s capabilities in securing actress Jane Lynch as its national spokesperson,” said CEO Michael Porte. “With over 800,000 unique visitors to the National College Finance Center’s site and $5 million in earned advertising after launching our campaign, we knew we were on to something that could evolve and serve both the business and not-for-profit communities in a big way,” continued Porte.
“I am thrilled to officially join The Field as Director of Media Outreach. I consider Lisa and Michael to be two of the most creative and innovative minds in the industry and I am proud to work alongside them,” said Shpresa Oruci.
About The Field
What makes our team so different? We are a unique blend of people coming from different disciplines that together grow a company unlike any other. In addition to our experts in traditional advertising, our staff has worked in television, radio, and social causes. With The Field you get a best-selling author, a radio and television host, a specialist in celebrity cause-marketing prep and the team that created one of the first Internet social networks—before Twitter and Facebook. Visit www.thefieldtv.com.
