As part of its 50th anniversary theme of Screening the Future, MIPTV has partnered with Sony Corporation to present what will be the next game-changing innovation in television’s evolution, ultra-high-definition. Organised by Reed MIDEM, MIPTV will take place in Cannes, 8-11 April 2013.
A top-level line-up of conferences and technical presentations will demonstrate to producers of today that 4K is the broadcast standard of tomorrow – and that they need to plan for it now.
With HDTV now an established transmission standard, broadcasting industry experts predict that viewers will soon be enjoying even more spectacular TV images, with the advent of Ultra-HDTV using the 4K standard (3840 x 2160 pixels). This offers a four-fold increase in resolution over current HD, and is already being tested with wider consumer adoption forecast for 2015-2016.
Programme-makers and broadcasters need to be ready for these changes, which is why MIPTV has decided to bring the spotlight on this new technology.
On Monday April 8, from 17.00pm – 17.40pm the MIPCube producers’ hub will be the venue for a 40-minute taster on 4K, providing a snapshot of what this technology has to offer.
The main event will be the Ultra-HDTV Super Session on the morning of Wednesday 10 April in Auditorium A, during which MIPTV delegates can get the latest forecasts, view the latest 4K content, and hear experts explaining why they are already shooting in 4K or planning for Ultra-HDTV.
Among heavyweight speakers are Mike Gunton, head of the BBC’s world-famous Natural History Unit, who will deliver a keynote on the 4K production of the corporation’s latest factual shows, and how it is planning to extend 4K-image capture as a way of future-proofing its output. His presentation will include footage from the BBC’s latest 4K wildlife production, “Survival,” screened with a Sony 4K Digital Cinema Projector SRX-R515p.
Also keynoting will be Gary Davey, E-VP, programming at Sky Deutschland, the man in charge of the entire entertainment offer including all premium movie channels and the Sky Welt package. Sky Deutschland has already carried out 4K tests.
Addressing the new technology from the point of view of a satellite carrier will be Norbert Hoelzle, CCO, SES Astra Luxembourg, Europe’s largest satellite operator, who will present 4K footage sent via satellite to a cinema screen. Tom Morrod, Research Director at London-based IHS Electronics & Media, will unveil the latest research from HIS-Screen Digest on 4K/Ultra-HD and how its impact will be felt by every link in the broadcasting value chain.
A panel discussion will feature technologists sharing their hands-on experience of 4K. Participants include Berti Kropac, Managing Director of Germany’s Kropac Media, which has carried out the 4K tests for Sky Deutschland, and has shot commercials for Audi and others using the technology.
Other panelists include Barry Bassett, Managing Director of VMI, which rents high-end digital cameras and trains operators in the latest equipment including Sony’s latest PMW-F55 4K Ultra-HDTV camera; David Wood, Deputy Director, Technology & Development, for the European Broadcasting Union; Maryline Clare-Charrier, Orange Labs, France, and Project Leader of the 4EVER consortium (Enhanced Video ExpeRience), the French initiative to support the production and delivery of Ultra-HDTV; and J๏ฟฝr๏ฟฝme Vieron, CEO, ATEME, France, one of the world’s leaders in video compression, in particular the newly standardised High-Efficiency Video Encoding (HEVC) needed for next-generation TV.
The Super Session will be interspersed with screenings of test footage shot in Ultra-HD from Europe and the US, allowing producers to get up-close and personal with the pictures.
A Meet the Speakers networking session at MIPTV’s Producers’ Hub will give delegates the chance to have one-to-one conversations with the expert panelists.
Throughout the MIPTV market, SONY will be staging a continuou
Contact:Jane Garton Entertainment Press Director Tel.: +33 (0)1 79 71 94 39 Contact Jane via email
“ฦvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More