Boutique post-production facility Colorflow provided color correction and final post services for a spot for Mennen’s Speed Stick deodorant that became a surprise hit during this year’s Super Bowl broadcast. nnConceived and produced by Ryactive, an independent creative boutique based in Oakland, Unattended Laundry is set in a busy Laundromat, where an impatient young man removes another customer’s clothes from a dryer after they’ve finished spinning. The guy is caught red-handed, or rather yellow-handed, as the owner of the clothes walks up to find him clutching a pair of her canary-colored panties. He’s embarrassed but it doesn’t show, thanks to Speed Stick.nn
nnThe spot was an unexpected entry in this year’s lineup of Super Bowl ads. The spot originally ran on Hulu and its popularity there prompted Mennen parent Colgate-Palmolive to run it on the world’s biggest advertising venue.nnFor Ryactive, placing the spot on the Super Bowl was akin to winning the lottery. “It’s gotten phenomenal exposure,” says Ryan Pamplin, the agency’s founder and creative director. “Our phone has been ringing off the hook.”nnColorflow‘s role was to give the spot a broadcast quality finish. Colorist Alexander MacLean put the spot through final color correction on an Assimilate Scratch system. He also conformed the spot, added graphics and applied the final sound mix, allowing Ryactive to walk out of the session with a fully finished commercial.nn”Colorflow delivered top-notch, triple A quality,” recalls David Brashear, the spot’s director. “The turnaround was fast and the results were much better than we would have gotten from a larger facility that wouldn’t have given us as much personal attention.”nnIn fact, Pamplin and Brashear sat in on the color session working with MacLean, fine-tuning the details in real-time. “It was a pleasure working with Ryan to enhance his creative vision and reinforce the brand’s identify through color,” MacLean says. nnPamplin says that Colorflow‘s work was an essential part of readying the spot for the big game. “This commercial followed a very interesting path,” he notes, “and everything that happened along the way, including the work that was done at Colorflow, contributed to its getting picked up for the Super Bowl.”n nCreditsnTitle: Unattended LaundrynClient: Mennen Speed SticknAgency: Ryactive, Oakland.nRyan Pamplin, creative director/producer; David Brashears, director.nPost: Colorflow, Berkeley, Calif.nAlexander MacLean, colorist. nnAbout ColorflownColorflow is a full-service post-production facility specializing in color grading for film, broadcast and the web. The facility is 100 percent file-based and can accommodate all camera formats, including raw camera files and uncompressed image sequences. Its workflow is fast, modular and can be adapted to accommodate productions of all types and scale. Colorflow is located in the Zaentz Media Center at 2600 10th Street, Ste.110, Berkeley, CA 94710. www.colorflow.com
Kim Salyer Colorflow Contact Kim via email 888-306-4026
Contact:Alex D. da Silva Colorflow Contact Alex via email 888-306-4026 510-849-1000
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More