Big Block Design Group (BBDG), a division of digital production studio Big Block, has created a series of on-air promos for FUEL TV‘s newly launched Fan Cameo app. A groundbreaking app that allows viewers to submit their video reactions to things they see on the network, Fan Cameo represents a bold new way for fans to “Say It. Send It. See It Live.” on FUEL TV. The Fan Cameo promos began airing on March 11.nnFUEL TV viewers can be part of the action by submitting their video responses to the Fan Cameo question during various shows such as a UFC Post-Fight Show from a mobile phone, tablet or laptop and uploading the clip via FUEL TV‘s website or app (www.fuel.tv/fancameo). By submitting their video reaction, they might even have the chance to see themselves featured within minutes on the show.nnThe production of the Fan Cameo promos, which encompassed concept, copywriting of script and creation of the tagline (“Say It. Send It. See It Live.”), animated pre-vis, talent casting, live action shoot in a private home in Venice, California, graphics and visual effects through final post production, was handled entirely by Big Block Design Group. Big Block is one of the very few digital production studios with the ability to provide its clients with a totality of creative and technical services, including in-house DI and color grading by Cinelicious @ Big Block.nnBBDG director/designers Shaun Collings and Curtis Doss were given full rein by FUEL TV to execute their creative for the Fan Cameo promos, along with an accelerated turnaround time of less than three weeks.nn
nnCollings noted that the fast exchange of scripts and storyboards and the detail of the eventual animatics for the promos helped to maximize the turnaround time. “FUEL TV was responsive in a way that we found unprecedented,” he said. “They were true partners with us at every step.”nn”We had approvals from the highest level of management at FOX Sports, which told us how very important the promos were to them,” said Doss. “And even though we all felt the pressure of the delivery date, we experienced a really fun working environment with the FUEL TV team.”nn”The Fan Cameo project was a very high priority to us as a network,” says Randy Abrams, FUEL TV. “Big Block understood the concept and ran with it and we couldn’t be happier with the final campaign running now.”nnKenny Solomon, Managing Director at Big Block said “The Fan Cameo promos are proof positive that our ‘holistic’ approach to creating marketing content is the way to go in the fast paced world of network promos. And we had a blast working with the talented team at FUEL TV.”nnProduction CreditsnnFUEL TV Fan Cameo “window.addEventListener('DOMContentLoaded', function() { $('#slider ul').slick({ infinite: true, slidesToShow: 1, slidesToScroll: 1, autoplay: true, autoplaySpeed: 5000, }); });