Creative services agency Big Logo Advertising, in partnership with Bavayou Films, LLC, has conceived and produced its first international campaign, one promoting the Clever Fit health club chain in Germany and Holland. Big Logo’s sister company Blue Room Post is providing full service post production for the new campaign.nn
nTo view this promotional spot, click here.nnThis campaign for Clever Fit will be seen across Germany and the Netherlands, beginning in April, on broadcast television, in movie theaters, and via social media sites. Clever Fit is the third largest health club chain in Germany, with over 120 locations, and membership numbering over 200,000. For more information, please see: www.clever-fit.comnnThe Clever Fit promotional spots feature guest star Kali Muscle, currently one of the top bodybuilders working as an actor within the television advertising industry. Recently named “Mr. California” in 2012, Kali Muscle has appeared in dozens of high profile TV spots in the United States, including those for Comcast, Honda, Old Navy, Snickers, Geico, and many others.nnBig Logo shot the Clever Fit promotional spots on a beautifully sunny Saturday afternoon during Feb. 2013 on Venice Beach, CA. The site was selected because of its historical significance—Venice, CA, was the birthplace of the modern day fitness culture – the original location of both “Gold’s Gym” and “Muscle Beach,” which helped turn such bodybuilders as Arnold Schwarzenegger and Lou Ferrigno into international superstars. nnIn the Clever Fit promotional spots, we first see Kali Muscle working out on Venice Beach, propelling himself numerous times on the pull up bars. Kali then comes across a very pretty blonde woman sitting on a beach blanket aside her mild-mannered, and clearly out of shape, boyfriend. Kalie squeezes the man’s flabby belly, as the man lets out a high pitched squeal. Kali eliminates the man, flirts with the beautiful woman, and ultimately carries her off into the sunset. nnRiccardo Christ, Head of Marketing for Clever Fit GmbH, said, “Big Logo and Andre Enzensberger really delivered to us a fun, impactful promotional spot to help us get the word out there about the benefits of being in shape. The spot has humor, a pretty girl, and a super fit athlete all rolled into one clever and unique package. The fact that this spot was shot on Venice Beach, the home of the worldwide working out movement, makes the piece even that much more special. We believe our target audience will be moved to action by this spot, and we hope to see an increase in our membership numbers shortly after this spot breaks on TV, in theatres, and online.”nnDirector Andre Enzensberger, a German national who’s lived in California for the past decade, said, “I think this commercial could really take off in Germany because it is such a fresh take on portraying the essence of being fit. It also has the right amount of American spice – so we are sending an exotic bird into the market there… and everybody loves exotic birds.”nnAdds Steve Bland, Founder/Executive Producer, Big Logo Advertising, “We’re pleased to have the ability to take our collaborative process and apply it to any type of client and communication challenge, regardless of geography. The entire creative staff for this campaign, along with the production crew, two of the three actors, and the editors, have all recently worked together on multiple projects in conception, production, and post. In fact, we like to think of our team as ‘The Big Logo Players!'”nnCREATIVE/PRODUCTION CREDITS FOR CLEVER FIT SPOTS:nnWriter(s): Andre Enzensberger, Steve BlandnDirector: Andre EnzensbergernDP: Justin Harrison (shot on RED Epic)nAD/Grip: Ted WalternSound/Gri
