In the Groove Music, a leading source of both original and licensed music to the broadcasting, film, and advertising industries, is marking the occasion of its 15th Anniversary Milestone by announcing a number of its most recent projects. Since l998, company’s partners Darren Drew, Executive Producer, and Brian Reidinger, Creative Director, have been responsible for producing and licensing some of the most recognizable music for popular TV shows and commercials airing around the world.
Among the high profile projects to which In the Groove Music has recently contributed customized music are:
• ESPN & “Sports Center” In the Groove Music has provided all of the theme arrangements — since 2004 – for ESPN’s “Sports Center,” the most played sports theme in the world. The company’s work also includes the original theme packages for ESPN U, “Sports Nation,” and “Sunday Night Baseball.”
• Hearst Corp In the Groove Music has provided a brand new music branding initiative for one of the nation’s largest media companies. This work includes an original theme package and mnemonic creation for all television markets comprising the Hearst TV network.
• Target In the Groove Music provided the music for a licensing initiative for an animation project for LA Live, featuring five progressive, new animation styles from top emerging talent, worldwide.
• Budweiser & Bud Light Original music and sound design from In the Groove Music was attached to award winning Superbowl, NBA, and NFL TV commercials, featuring T-Pain, LMFAO, and Mark Cuban. In the Groove Music’s client was the world’s largest brewer — Anheuser Busch InBev.
• “The Jersey Shore” (Seasons 1-6) This hit TV series licensed In the Groove’s curated license music collection. This music spanned six seasons of MTV Network’s most viewed series telecast ever.
Regarding In the Groove’s anniversary, Steve Hunt, Chief Creative Office, Cannonball, said, “We’ve been working with In the Groove for almost 10 years on behalf of such clients as Bud Light, Budweiser, National Car Rental, and Scottrade. Their tracks are always spot on. They pull together the best musicians, and the best singers — they just get it. The quality of their work is as good as anyone, anywhere. They’re super collaborative, and they’ll always deliver what you’re looking for, and usually something better – something you might not have considered. The fact that they’re just great guys to work with also makes the experience that much better.”
Adds Suzanne Grethen, VP, Hearst Publishing Corp., “When considering options for our group-wide Hearst music initiative, one of our primary objectives was to find a team that could share our vision and collaborate with us on a unique, non-traditional branding project. The music package Darren and Brian and In the Groove delivered achieves each and every goal we put before them: a unique mnemonic, incredible variety and originality in cuts, and great musicians. They were additionally a pleasure to work with.”
Said Mr. Drew, “We consider ourselves very lucky—we get to collaborate with producers, networks, brand marketers and partner companies based in major markets all over the world, even though we’re headquartered in Minneapolis. The ITG brand is our people, our talent, and our resources, and we’ve realized that our unique energy and inherent customer service is our differentiation. We are passionate about everything we do, and we’re very grateful to be marking our 15 year anniversary milestone.”
Adds Mr. Reidinger, “We never lose sight of the fact that we are extremely fortunate to have achieved a measure of longevity in this business, and we’re thankful for that success every day. To be able to take a simple, far-reaching vision of possibility, and, one-day-at-a-time, transform that dream into a functional reality, has been our highest accomplishment. I believe our single greatest asset is
