To help launch its newest original series, “Hacking the Planet,” The Weather Channel collaborated with 2C Media for another creative promo campaign. The Miami-based production company was asked to help develop fresh, graphics-based concepts that captured the show’s unique premise: an exploration of the cool, sometimes odd ways that we may someday be able to control our own weather and prevent natural disasters. nnThe Weather Channel‘s Senior Producer Philip Olshanski and Creative Director Mark Fredo worked with 2C to narrow the ideas to a concept based on a mixed-media approach, which is actually incorporated in the series itself. Combining hand-drawn animation with 2D and 3D illustrations, the two resulting promo spots are fun, yet informative. Graphics are accompanied by punchy conversational copy, quirky sound effects and a music bed that really pushes the entertaining nature of the animation.nnIn one promo, creative graphics demonstrate how weather has become more extreme, more destructive and more costly in the past two decades before posing the question: “Is it possible to stop these disasters before they happen?” The other promo asks viewers to imagine sucking the life out of a hurricane, catching lightning in a bottle or zapping a tornado with microwaves. After all, “nature can be one nasty mother.” “Hacking the Planet” premieres on February 28, at 8PM Eastern/Pacific. nn
nWatch the promos online here.nn”Working with the 2C team again, we were hardly surprised by the end results. The promos are fantastic and really capture the essence of this fun, quirky series,” said Fredo. “Animation is spot on, and everything comes together to build anticipation for ‘Hacking the Planet’ in the way it is best served.”nn2C Media is no stranger to The Weather Channel, having collaborated with the network on promo campaigns for such series as “Deadliest Space Weather,” “Coast Guard Florida” and “Coast Guard Alaska.” nn”A cool show like ‘Hacking the Planet’ deserves a great campaign, so we were happy to join forces with The Weather Channel team again on such a project,” said 2C Media President & Co-Founder Chris Sloan. “These spots—spanning animation disciplines—really showcase the digital talent of both TWC and 2C Media. We hope viewers enjoy watching them as much as we liked creating them.”nnCreditsnnThe Weather ChannelnSenior Producer: Philip OlshanskinCreative Director: Mark Fredonn2C MedianExecutive Producer: Chris SloannSupervising Producer: Marni Wagner nDesign Director: Luis MartineznEditor: Omar Chavez nAudio Engineer: Cesar HaliwannAbout 2C MEDIA, Inc.nMiami-based 2C Media is an award-winning creative agency and production company. The winner of 12 coveted PromaxBDA statues in the last three years alone, 2C Media features an extensive roster of broadcast promotion, marketing and design clients that reads like a who’s who of broadcast and cable networks. The company’s passionate creative team comprises some of the nation’s top talent from film, television, advertising and design, and 2C Media‘s state-of-the-art, all-HD facility features 12 edit suites, full audio and in-house graphics. Recent project highlights for 2C Media include, among many others, the promo campaigns for “Hard K
