If you’ve tuned into VH1 on Friday night recently, you’ve probably noticed something: “Best Week Ever” is back. When VH1 was putting a design team together to re-package the hit show, they sought out an artist who had been an integral part of the show’s previous iteration, Nice Shoes ACD Lucien Yang.nnYang approached the project with a theme of celebration, updating the classic Best Week Ever intros and transitions while keeping a wink to the past. After starting work on the comedy clip show’s package, VH1 expanded the scope, bringing Nice Shoes onto “Best Movie Ever” and “Best Super Bowl Concert Ever”; which aired the Friday prior to the Super Bowl.nn
nnEach show includes the “Ever” as a core part of the logo. “For ‘Best Movie Ever,’ they wanted something grand, but not too serious,” said Yang. “So our approach was to go for really serious, because in the context of the Best Week brand, it would go beyond serious into funny.” For ‘Best Super Bowl Concert Ever,’ which aired the Friday of Super Bowl weekend, the creative involved blending football and music with the fun colors and fonts associated with the weekly show.nnYang had been a lead designer of Best Week Ever from 2007 through 2010, and was thrilled to be a part of the show again. “Lucien speaks the VH1 language. The VH1 design team has nicknames for things that people who haven’t worked with them wouldn’t pick up on right away,” said producer Haydee Cepin. “There’s a trust that they have in Lucien, and that sped up the process, allowing us deliver all of these projects in a short amount of time.”nnCreditsnDesign/Production Company, Nice Shoes; Creative Director/Art Director, Lucien Yang; VH1 Creative Director, Amanda Havey; VH1 Producer, Dave Perry; Designer, Lucien Yang; Producer, Haydee Cepin; 3D artists, Jay Kim, David CamporannAbout Nice ShoesnNYC-based Nice Shoes is a full service, artist-driven design, animation, visual effects and color grading studio specializing in high-end commercials, web content, film, TV and music videos. Since its inception in 1996, the studio has prided itself on consistently reinvesting in its talent, technical backbone, and client experience to set the standard of excellence both creatively and technically. Key company principals include: CEO/Partner Dominic Pandolfino, Colorists/Partners Chris Ryan and Lez Rudge, MD Kristen Martini, CD Brian Bowman, and CIO Robert Keske. www.niceshoes.com
Paul DeKams Nice Shoes 212-683-1704 Contact Paul via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More