While most in the advertising industry know Edit1 as the leading pre-visualization studio, they may be unaware of the many creative labors-of-love going on under its roof after hours. Case in point: “Dosa Hunt,” an acclaimed new independent documentary short Edited and Produced by Edit1‘s Zoe Schack, and featuring members of Vampire Weekend, Das Racist, Neon Indian, and Yeasayer. nnCAAMFest (formerly known as San Francisco International Asian American Film Festival) will be screening “Dosa Hunt” at the San Francisco Asian Art Museum on Thursday, March 21st from 6-9 pm. Director Amrit Singh will be in attendance, along with a DJ set by fellow Dosa Hunters Himanshu Suri and Ashok “Dapwell” Kondabalu formerly of Das Racist. Zoe Schack and the films Co-Director, Producer, Editor Sam Carroll will be on-hand as well. For more info go here.nnIn the film, an all-star cast of NYC musicians join filmmaker/executive editor of online music website Stereogum Amrit Singh, to form a multicultural posse on a quest to find New York’s best South Indian crepe — the dosa. nnFor Schack, it was a meaningful project that spoke to the cultural zeitgeist of the time, and an opportunity to reignite her passion for documentary filmmaking.nn”Amrit and I spent countless hours in my edit suite making sure the film’s intersecting themes of culture, identity, art and the immigration experience were incorporated into the film while maintaining a fun and light pace,” Schack says. “While the one-day/one-camera shoot meant we had a limited universe of footage to use, we were lucky to have Sam Carroll direct the shoot and Dan Levin as DP. Their work ensured we always had enough to be covered. We used every possible bit of b-roll recorded.” n nThe final result is an immersive, energetic and intimately amusing film that maintains a high production value despite its limited resources, thanks in part to Schack’s editing and to some creative solutions from the Edit1 team.nnCase in point: Late in the post-production stage, Singh (literally) dreamt up a new animated intro. Schack brought the concept to Edit1‘s designer Erica Colby Jaffin and together they brought to life the witty animated sequence that strikes a perfect tone for the ensuing film, completed just in time for the film’s big premiere.nnAnd while the film’s premiere and opening run has enjoyed an enormously enthusiastic response from fans and critics alike, with positive reviews and profiles running in New York Magazine, Interview Magazine, BlackBook, Billboard, Gothamist, Elle India, and FADER, among many others, for Edit1‘s Owner and President Mike Zimbard, the biggest reward is watching Zoe’s creative growth, first-hand, thanks to her work on the film.nn”A big part of Edit1‘s culture is to support our talent in their artistic pursuits outside of the ad world,” Zimbard says. “We all work hard here and I believe the more we can encourage our designers, editors, and animators to tackle their own artistic endeavors, the more they grow as both an artist and a person. Zoe and “Dosa Hunt” are a perfect example of that.”nn
nnFor more information about DOSA HUNT, including future screenings and distribution news and to watch the trailer visit www.dosahunt.com, follow at Twitter here and
Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More