charlieuniformtango just completed work on a new :60 spot for The Richards Group client H-E-B that will air in Texas during the Superbowl.nnThe new spot features Texas born and raised country music artist Jack Ingram. It is hilarious and highlights “Texas Myths.” There are a lot of myths about us Texans. Can you believe people think we ride horses to work? Or that we only wear cowboy boots? The spot points out that there is one myth that is true. Whenever we’re away from home, we miss our H-E-B. The tag line is, “If you’re not from here, you just don’t get it.” nnH-E-B is also issuing an invitation on YouTube: “We want to know what makes you a #truetexan. Tweet @HEB using the hashtag #truetexan for a chance to win Texas-sized prizes. See Official Rules at heb.com/truetexan.”nn
nView the spot online here.nnCreditsnAgency: The Richards GroupnCreative Director: Chris SmithnWriter: Brittany SarrettnArt Director: Brittany PereznProducer: Debbie Koppmanncharlieuniformtango:nEditor: Deedle LaCournVisual FX Artist: Joey WaldripnAudio: Russell Smith nGraphics Tony WannnnDirector: Tom Routson at ToolnMusic: WojahnnColor: Matt McClain at Filmworkers nnAbout charlieuniformtangoncharlieuniformtango, full service post-production facility specializing in creative editorial, visual effects, audio mixing, digital production, excellent client service. nncharlieuniformtango also operates Liberal Media Films, an unique group of directors and DIGITANGO, a team of digital strategy gurus. Visit http://www.charlieuniformtango.com for more information.
