NBC 4 New York recently commissioned Oink Ink, the New York City creative shop, to handle its radio promos for its news coverage. The spots promote the NBC owned television station’s various news teams such as Storm Team 4 and Today in New York.
The spots feature a husband and wife duo, (actors Rob Pruitt and Sheila Head) as they manage their lives, dependant upon NBC 4 New York’s news coverage. The commercials demonstrate the value of getting up-to-date news and weather information from News 4 New York, a continuation of their campaign called “The Now”. In the radio spot “News Together” the husband decides it might be better to just call in sick, since there is much traffic caused by a presidential motorcade, train delays from electrical damage and a storm watch in effect. This is all information his wife of course got from watching NBC 4 New York.
“Working with NBC 4 New York was a great experience,” says Oink Ink Creative Director Jim Price. “We were able to create funny, engaging promos which don’t at all sound like ‘promos’.” Melissa “Missy” Crawford, the Vice President of Marketing for the station oversaw the production.
The spots are airing in the New York metro area.
To hear the campaign CLICK HERE.
About OINK INK
Oink Ink is an award-winning, bicoastal creative agency founded by veteran managing director and president Dan Price and his brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, and with offices in Santa Monica, Oink Ink has been providing high-end creative for over 20 years, for such notable clients as Google, AT&T, Coors Light, Ford, IBM, Southwest Airlines and Staples—and many more. Oink Ink is a sister company of Verbatim Studios, which produces sound design, radio, audio for TV and original music work for ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT, and many more.
