With three finishing suites, facility targets independent films, documentaries and television.
The Room, a boutique finishing facility servicing independent films, documentaries, long-form television and similar projects, has moved into a new, custom-built facility housed within Technicolor – PostWorks’ West Village location at 110 Leroy Street. The new site, which was designed by acclaimed architect Rafi Segal, includes three finishing suites, each anchored by Autodesk Flame Premium workstations, which feature tools for compositing, color grading, visual effects and graphics.
Formerly located in Soho, The Room has recently provided finishing services for a number of highly regarded film and television projects including Eugene Jarecki’s The House I Live In, Martin Scorsese’s George Harrison: Living in the Material World, Kenneth Lonergan’s Margaret and the BBC’s Why Poverty? The Room recently completed work on two films for producer/director Alex Gibney, WikiLeaks and History of The Eagles, both of which debuted at the 2013 Sundance Film Festival.
In its new site, The Room will have more space, a stunning aesthetic environment, and state-of-the-art technology. It will also enjoy immediate access to the resources and services of Technicolor – PostWorks—the largest post production facility in Manhattan—while continuing to provide its clients with the personalized attention that has made it so popular among filmmakers.
“This company was established to nurture independent film,” says editor Ben Murray, principal of The Room. “We have created a space that can serve the needs of any director and any production, even those requiring heavy editorial, effects, and grading.”
“We are delighted to be partnering with Ben and his staff to help maximize the resources and creative vision of this talented group of people and their clients,” adds Alastair Binks, President, Technicolor – PostWorks, New York.
The Flame Premium workstations are housed in three editorial/grading suites, one of which is set up as a theater with a 4K Christie projection system. The rooms are light- and sound-isolated to provide ideal environments for finishing. A 10 gigabit Ethernet network links the suites not only to each other, but also to the main Technicolor – PostWorks facility so that projects can move as needed, quickly and seamlessly. The facility has been engineered to accommodate all digital camera formats natively.
Aesthetically, the facility offers a handsome and relaxed environment, with a number stylistic flourishes applied by Segal. Back-painted glass walls give the space the look of a modern art museum rather than a traditional post house. Pinholes in the ceilings of two of the finishing suites create camera obscura effects with images of the exterior streets projected onto client tables.
“When you are working on a film, you need to be in a room that is enclosed and private with no extraneous distractions,” Murray notes, “but when you leave that environment, you want to step out into a world that is more inviting. We’ve created a space that offers balance. Its public space is filled with natural light, but at any moment you can leave that space and return to your own world.”
Along with Murray, The Room’s staff includes colorist Jack Lewars, conform and visual effects artists Ryan McMahon and Allie Ames, and production coordinator Debora Lilavois.
The Room is located at 110 Leroy Street, New York, New York 10014. For more information, phone 212.894.4000.
About Technicolor – PostWorks New York
Technicolor – PostWorks New York, a Slate Media Group company, is the East Coast’s most comprehensive digital motion picture and post-production facility, employing an exceptional team of artists, engineers and project managers to serve our clients through the film and TV finishing process.
Technicolor – PostWorks New York offers one complete source for every post requirement, includin
Contact:Charles Herzfeld Senior Vice President, Theatrical Sales Technicolor - PostWorks New York 212.894.4000 Contact Charles via email
Contact:Carol Jazwinski Senior Vice President, Television Sales Technicolor - PostWorks New York 212.894.4000 Contact Carol via email
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagรกn Muรฑoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors whoโll highlight this yearโs winners. The conversation will include a discussion about the winning work, including insights... Read More