Company founder Greg Allan shows how sound can be used as a branding tool in keynote address to 4th annual summit
Sonixphere, a global resource for everything connected to music and sound, recently hosted A Better View Strategic Consulting LLC’s annual “D Event” leadership summit, which this year focused on the expanding role of sound in brand design. Organized by A Better View President and Founder John Gleason, the invitation-only event was attended by more than two dozen senior design and innovation executives from leading worldwide consumer packaged goods companies including Kimberly Clarke, Pepsico, Wrigley, MillerCoors, Colgate Palmolive and Texaco.
Sonixphere Creative Director Greg Allan delivered the day-long event’s keynote presentation on the subject of The Power of Sound. That was followed by round-table discussions. The day culminated in a unique, interactive music demonstration by world renowned percussionist Kalyan Pathak.
“We always invite a design-related luminary to present the keynote, someone whose innovative work elevates design within his company and raises the bar in the industry,” says Gleason. “Greg and his team offered a modern look at the role of sound in branding, supported by scientific studies and in-house case studies. The interactive drum circle that closed the event was refreshing and inspiring and the feedback has been overwhelmingly positive.”
Allan’s keynote and Pathak’s interactive music demonstration were received with great enthusiasm. Pathak, who has performed with such artists as Aretha Franklin and Yo Yo Ma, revealed little-known insights into the legacy of sound and drums, and the significant and often subliminal role they play in communication.
“Aside from having fun, attendees enjoyed the creative experience of jamming with Kalyan,” observes Allan. “The give and take that they needed to exercise to make the jam session work is similar to the skills they need to be successful in an ad agency or corporate environment. The brand manager, the design guy and shipping guy all have their jobs to do, but the goal is to end up with a great cohesive product.”
“Playing percussion in a group requires teamwork: one guy hits a beat, another hits the next beat, and a third plays a counterpart. Each is doing different things while working together and listening to each other.”
For more information, call (312)329-1310. Visit us at www.sonixphere.com
Contact:Greg Allan Creative Director Sonixphere 312.329.1310 Contact Greg via email
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“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More