Digital content studio and branded entertainment agency GreenLight Media and Marketing recently engaged the award-winning, full-service Hollywood production studio Pictures In A Row (PICROW) and director/cinematographer Peter Lang for a high-profile assignment for “Jimmy Kimmel Live!” and sponsoring partner Hyundai. To take full advantage of Hyundai’s sponsorship of “Jimmy Kimmel Live!” GreenLight conceived two energetic :15 spots featuring visually stunning cinematography of a custom Hyundai Santa Fe, which was a perfect fit for Lang and other PICROW in-house talents, including editor Joseph Remerowski. rnrn
rn2013 Hyundai Santa Fe | “Rock While You Roll” | Capacity on YouTubernrnIn the spots entitled “Rock While You Roll: Capacity” and “Rock While You Roll: Styling,” viewers see a flat-black, highly customized 2013 Santa Fe lit-up on a soundstage from many angles. Lang’s high-contrast cinematography and Remerowski’s fast-cutting style combine with a dynamic score to quickly illustrate the Santa Fe’s styling, storage capabilities (accommodating a full load of musical instruments, including Lang’s personal Les Paul gold-top which appears in the spot), panoramic sunroof and more, before revealing the car in profile with on-screen text reading “Rock While You Roll.” Since their debut in October, the spots have earned a combined 4.5 million views on YouTube.rnrn”Creatively, there was an intentional choice to show the ‘behind the scenes’ aspect of the stage,” Lang explained. “We wanted to make sure it didn’t look like a perfect CGI world, so we made sure to keep hints of the stage lights and rails and crew members in the background. Make it look cool, but imperfect: Make it look rock and roll.”rnrn
rn2013 Hyundai Santa Fe | “Rock While You Roll” | Styling on YouTubernrnThe production team from PICROW was led by executive producer Roger Hunt and also included line producer Moira Michiels. Serving as director, director of photographer and camera operator, Lang shot the spot’s live-action footage during a single day on stage at South Bay Studios in Long Beach, using an ARRI Alexa camera system from Clairmont Camera and an Electra Crane from Chapman/Leonard. rnrn”Peter shot on the Alexa which was great for many reasons,” said Remerowski. “Because of the native video format it shoots, you don’t have to transcode anything. I was able to start editing as soon as I received the footage. I had a final cut completed in 24 hours from having the footage handed to me.”rn rnKey tools in post were Apple Final Cut Pro, Adobe Creative Suite and Adobe After Effects. According to Remerowski, he and his colleagues also used Luca Visual FX to add a film look to the digital footage, and Twixtor for the variable-speed effects.rnrnFor GreenLight, credits include creative director Nick Davidge, art director Jamie Kiersted, copywriter Jackie Meyer, head of production Maresa Wickham and account supervisor Brad Nolde. While PICROW handled all facets of production and editorial, graphics and additional visual effects were courtesy of ArsenalFX in Santa Monica.rnrnTo learn more about the 2013 Hyundai Santa Fe, please visit www.allnewsantafe.com.rnrnAbout Pictures In A RowrnSince launching in Hollywood in 1995, the award-winning full-service production studio PICROW has come to represent truly original s Contact:
Roger Darnell DWA for PICROW Phone: 1.828.264.8898 Contact Roger via email
Contact:Dominic Sandifer President GreenLight Media & Marketing Phone: 1.310.273.2266 Contact Dominic via email
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Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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