Producers, the Maryland-based film and video production company was recently tapped by Field and Stream, the venerable brand known for their expertise on all things outdoors, and Dick’s Sporting Goods to produce a national broadcast campaign featuring their line of hunting, fishing, kayaking and camping equipment and apparel.nnThe production took Director, Rip Lambert, and Executive Producer, Ross Jones to a wilderness preserve in Galena, Ohio, just north of Columbus. A crew of 20 drove 4x4s and hiked over several miles into remote locations to shoot scenes including bow and rifle hunting, kayaking, and fly fishing. Producers‘ newly acquired Red Epic filmed the shots at frame rates up to 120fps.nn”Scouting was key for us because of the remote locations where we were filming,” explained Jones. “We had an outdoor guide who helped us find the locations. We went out two weeks in advance to pick spots and see the light situation. We were immediately excited because we knew we were going to get some beautiful footage.”nn
nn”Authenticity was vital,” said Lambert. “While we were auditioning actors, it was important to me that they be outdoor enthusiasts – people who had experience in kayaks, fishing in streams, climbing to tree stands. We were lucky to find some great folks including one lady who was an experienced bow hunter. It was a logistically challenging shoot, but we filmed some beautiful magic hour scenes with our DP Manny Vouniozos that were well worth the long hikes and days.”nnProducers also handled all of the post-production, which included editing and color grading some existing archival footage from Field and Stream. A version of America the Beautiful recorded by Xenia, a 2011 finalist from the popular television show “The Voice,” was used for the soundtrack. Dick’s Sporting Goods Creative Director, Frank Igrec conceived the commercial and acted as art director.nnCreditsnnFor Field and Stream/Dick’s Sporting GoodsnCreative Directors: Frank Igrec, Justin LongnMarketing Brand Manager: Kevin PavlicknBroadcast Coordinator: Danielle GriffithnnFor ProducersnPRODUCTION:nDirector: Rip LambertnExecutive Producer: Ross JonesnDP: Emmanuel VouniozosnnPOST PRODUCTION:nExecutive Producer: Karen PhillipsnEditor: David HudsonnColor Grading: Kirk DavisnSound Design/Audio Mix: Tim St. ClairnnAbout ProducersnProducers is the Maryland area’s premiere film, video and audio production and post-production company. In business for over 30 years, Producers features a talented team of artists with the latest technology creating compelling content for advertising agencies, corporations, and independent producers and directors. For more information visit www.producers.tv.
