The leaders of creative production company National Television (NATL, www.natl.tv) are very proud to reveal their craftsmanship in creating a complete on-air promotional package for CMT’s new Saturday night reality TV series "Chainsaw Gang." Since debuting in November, the show has been featured by top news outlets, including The New York Times, The Boston Globe, The Los Angeles Daily News and Huffington Post.nnNew episodes premiere on Saturdays at 10:00 and 10:30 p.m., ET/PT, following artist Stacy Poitras, his Deadwood Tree Sculptures business in Agoura Hills, California, his colleagues, his girlfriend, and the surprising artistic creations they bring to life with their chainsaws. nn”We have a great relationship with CMT executives David Bennett and Leslie Legare, and they know we bring our A game to every project,” said NATL’s creative director Brumby Boylston. “The stars of this series use chainsaws in a unique way: They’re artists, not lumberjacks or tree surgeons. To package and promote the show we focused on them… intercutting shallow depth of field portraits with them at work, chainsaws hurling debris in slow-motion. While it’s built around watching a blank tree trunk become a distinct sculpture, it really conveys the cast’s personalities.”nnTo create the show’s main title sequence and other promotional spots and elements, Boylston and NATL’s crew made the trip to the Deadwood Tree Sculptures compound for a full day of shooting. Along with NATL executive producer Jared Libitsky, director of photography Andrew Shulkind and producers Josh Libitsky and Zach Wakefield, the company deployed two camera units. For principal photography, they chose a high-speed Red Epic system with Arri macro lenses mounted to a mobile jib, while a Canon D5 was used to quickly capture details and inserts. According to the filmmakers, the D5 was later moved to shoot elements and effects against a green-screen, and several HD GoPro units were affixed to motion-control time-lapse devices and mounted onto saws and cranes to provide additional motion elements for the tactile show package.nn”Mainly we were focused on capturing beautiful, expressive portraits of the cast and amazing, balletic slow-motion footage of the carving,” Boylston explained. “We arranged for the cast to have a sculpture in three separate stages, and we filmed them working on each phase of a project.”nnnCMT “Chainsaw Gang” Main Title on Vimeo.nnSeveral approaches were explored for creating the show’s logo. Boylston describes one end result as "a pseudo-time-lapse logo where the type emerges from a blank stump," and a second one "made of steel and in a typeface used since the pilot." Both were created in Autodesk Maya and finished in Adobe After Effects. He also mentioned the importance of Apple’s Final Cut Pro for creating and delivering five unique promo spots, and After Effects for handling detailed time-ramp effects, creating titles and compositing shot effects. Final color grading for the spots was handled in DaVinci, and for the open, in Red Cine X.nn”NATL is an exceptional creative partner, very collaborative and always pushing the possibilities in our creative briefs,” said David Bennett, CMT Director On-Air Design.nnFor CMT, credit also goes to producers Emilie Schnick Dishno and Chandy Jeannette, while NATL’s team also included designers Chris Dooley, David Chun, Brian Won and Jeni Wamberg, 2D/3D animators Jeni Wamberg and Trix Taylor, editor Vic Brown, Jr., and storyboard artist Hugh Keenan. nnFor more information on “Chainsaw Gang,” please visit www.cmt.com.nnAbout National Television (NATL)nCreative production company NATL specializes in awe-inspiring design, animation and live-action storytelling for discerning youths and other young-at-heart audiences. Launched in Los Angeles in 2004 by partners Brumby Boylston, Christopher Dooley, and Brian Won, NATL has built its reputation through patently original creative contributions to projects spanning on-air packages and promo campaigns for top entertainment networks, commercials for leading advertising agencies and brands, and music videos for a Who’s Who of stars and recording artists. Now also based in NYC, NATL’s principals are teaming-up with creative world leaders to deliver the next generation of creative communications across all media platforms. To learn more, please visit www.natl.tv.
Roger Darnell DWA for NATL Phone: 1.828.264.8898 Contact Roger via email
Liz Charky Directs a Playful and Reflective Video For Henry Hall’s “Tiny Door”
Directed by Liz Charky, the music video for Henry Hall’s ‘Tiny Door’ is a playful and profound exploration of the song’s intriguing perspective on love. Silly moments and serious heartbreak are skillfully weaved together in a series of cheeky, dreamy, profound, and sometimes psychedelic scenes. “I am a huge fan of love songs that have an unusual, hyper-specific perspective on love,” says Hall. “That’s what I wanted to do with ‘Tiny Door.’ It’s about loving someone unconditionally while recognizing that love is something that isn’t always straightforward — I think that’s something we all attempt to come to terms with in our lives. I thought it was a unique yet universal detail about love and therefore an intriguing subject matter for a song. Even though the song is a ballad at its core, it still has a lighthearted sense of humor to it — that’s really portrayed well by Liz, and Ellin Aldana, our cinematographer.” Charky explains, “When I first listened to the song, I felt it was a love song full of longing with a kind of wishful melancholy. As I spoke with Henry about his intention behind the lyrics and sound, I was assured that I'd need to explore heartbreak in a nuanced way – with a degree of levity and playfulness. For me, falling in and out of love runs the full course of human expression. Love and heartbreak can be so emotionally intense and sometimes lonely, other times quite goofy or liberating. In developing the concept, I focused on both the literal and figurative ways that falling in and out of love might look like. So, you see Henry and co-star Franny Arnautou falling, flying, dancing, raging, winking, smiling, and... Read More