Creative production company Impossible TV was recently tapped by GAC to conceive, produce and deliver an image campaign featuring the iconic actor and country artist John Corbett. The idea was to tell the network’s brand story in three spots, each featuring a different scenario that conveys what it means to “live” country… beyond merely the music. n nBorn and raised in West Virginia, Corbett grew up country and has come to represent the quiet, confident cool synonymous with today’s country lifestyle. As such, he was the perfect spokesperson for the brand and personality on which to base the live-action sequences, created to symbolize pride, country wisdom and living country. nn
John Corbett – Living Country from Impossible on Vimeo.
“Having worked with Impossible before, we knew they could accomplish this for us,” said Stacey Hagewood, GAC’s VP, Creative Services. “Not only did they help develop the creative pitch that secured Corbett’s spokesperson participation in the first place, but their resulting campaign was spot on.”n n”GAC is so much more than music, so this campaign needed to transcend that association, using a bright, fresh palette to capture the contemporary vibe of the overall country lifestyle,” said Impossible’s Creative Director Brian Eloe. “And John Corbett merely had to be himself to exude that down-to-earth country appeal for both men and women. Our Nashville setting provided further authenticity.” n nThe GAC image campaign is currently airing across the Scripps stable of networks. Watch the spots HERE. n nProject CreditsnnGACnStacey Hagewood, VP, Creative ServicesnSarah Trahern, General Managern nImpossiblenBrian Eloe, Creative Director/DirectornVicky Lemont, Copy Writer (collaborator)nHarry Clark, DP (collaborator)nJoel Pilger, DP, 2nd UnitnEric Williams, Line Producer (collaborator)nJulie Morrandez, Senior Producern nAbout Great American Country (GAC)nGreat American Country is the leader in country music entertainment, and delivers to viewers the widest variety of country music, its artists and the lifestyles they influence. GAC broadcasts original country music programming, music performance specials, live concerts and music videos. GAC is available in more than 62 million households and online at www.GACTV.com.n nGAC is owned by Scripps Networks Interactive, the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. Scripps Networks is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Chevy Chase, Md. and Nashville, and is a unit of Scripps Networks Interactive (NYSE:SNI).n nAbout ImpossiblenImpossible produces moving images that move audiences. The brand-building production company’s expertise spans network branding, promos, commercials and integrations. Serving a client roster that includes Discovery, Scripps, Sundance Channel, A&E, DISH Network, Blockbuster, MoneyGram and MillerCoors, among others, Impossible’s award-winning work is seen daily on millions of TV screens, computers and mobile devices, and has been recognized with numerous industry accolades, including Clio, Emmy®, PromaxBDA and Addy Awards. www.impossible.tv
