When it comes to breaking out of the ordinary, UCLA always goes the extra mile. This was the spirit that informed “Join The Party” shot in and around Los Angeles by harvest films’ Jason Smith for agency 160over90. Similarly, the rapidly growing online audience is nothing short of a contagious, netting over 800,000 YouTube views to date.nn
nClick here to view screenwork online.nnThe shoot involved hundreds of people, including students, athletes and famous alumni, making their way through LA and the UCLA campus playing basketball. As the game progresses, involvement grows, culminating in a large crowd streaming into UCLA’s Pauley Pavilion.nnAs noted by director Jason Smith, the massive effort – shot in just two days – involved “…casting people of various backgrounds, physical types, and ages who are also skilled at basketball, to provide the central theme of inclusiveness. Woven throughout are famous alumni who jump into the game alongside the everyday participants. It was a massive orchestration and a lot of fun to create this epic journey in collaboration with 160over90.”nn”The only way to pull a project of this scope off successfully,” agrees 160over90 ECD Tammo Walter, “is if you have a client, agency, director and production house that are committed to creating outstanding work while being flexible enough to adapt to sudden changes. That’s exactly what we had in place.”nnCreditsnAgency 160over90nChief Creative Officer, Darryl Cilli; Executive Creative Directors, Tammo Walter, Jim Walls; Copywriter, Kyle Arango; Strategic Planning, Eddie Anaya; Sr. Account Executive, Isaac BodenhamernnProduction Company harvest filmsnDirector, Jason Smith, EP, Bonnie Goldfarb; EP, Rob Sexton; HOP, Niko Whelan;nDP, Neil ShapironnEditorial Company BeastnEditor, Doug Walker
Contact:
Rob Sexton Executive Producer harvest 3002 Pennsylvania Avenue Santa Monica, CA 90404 310 453 2600 Contact Rob via email harvest site | Facebook
Contact:Media: Jessie Nagel @ Hype 310.839.9834 x102 Contact Jessie via email
Who Needs Los Angeles? We Do.
One doesn't have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent. But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather. The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the LA area for other opportunities, unless there are enough job opportunities to sustain a solid living. Now is the time when we ALL must support and bolster this community. Production is needed in L.A., now! Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the incredible resource of L.A. production as we know it, then marketers, agencies and the industry loses in the long run. Over the past several days, some agencies have issued directives to production companies that are unilaterally pushing upcoming production options out of L.A. The fact is L.A. is a large area, and many sections of the city and county are not directly impacted... Read More
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