Creative services agency 99 Tigers recently produced the launch campaign for “The Face,” Oxygen’s new model competition series featuring catwalk all-stars Naomi Campbell, Karolina Kurkova and Coco Rocha. rnrnDirected by Glenn Lazzaro, creative director of 99 Tigers, the promos capture the professionalism behind the glamour of modeling. To ramp up the drama, off-screen voices of Naomi, Karolina and Coco tout their skills in finding the next great face of fashion. The competing supermodels share their trademark moves and tips to perfect their teams’ performances. rnrnrnClick here to “The Face” broadcast promo online.rnrn”Glenn and 99 Tigers were our go-to choice for ‘The Face,'” says Jane Olson, SVP Marketing & Brand Strategy at Oxygen Media. “Their creative approach, smooth working style and beautiful art direction were a perfect match for this show.”rnrn”One thing about supermodels is that they’re pros,” notes Lazzaro. “Naomi, Coco and Karolina came onstage ready to nail it.”rnrn”Our goal was to show all of the work that goes into modeling,” says David Seeley, creative director at 99 Tigers. “The show is called ‘The Face,’ but it takes more than a pretty face to be a supermodel. We tried to bring that out with this campaign. We talked with the models and researched their careers to gain insights about the industry, infusing what we learned in everything we shot.”rnrn99 Tigers shot the supermodels and their teams in a two-day, multi-stage production at Broadway Stages in Brooklyn during Fashion Week. The set design included a 40-foot-wide stylized mural of a face, created from dozens of photo-based illustrations of numerous models’ eyes, lips, and cheeks. Three runways thrust out of this "face background," allowing the supermodels and their teams to own their own territory.rnrnA key intrigue of "The Face" is that one model contestant will become the face of a major brand — a life-changing career step for a model. To keep the ultimate face a mystery, Lazzaro and his production team used various techniques to obscure the contestants’ identities.rnrn"Early on in the campaign, the focus will be on the supermodels," concludes Lazzaro. "Oxygen didn’t want to give away who the finalists might be. So we used lighting techniques and staging to showcase the contestants in a teasing, dramatic way."rnrnCreditsrnClient: OxygenrnSVP Marketing & Brand Strategy at Oxygen Media: Jane OlsonrnSVP/Creative Director: Roger GuillenrnDirector of On-Air Promotion: Torrey BellrnSr. Print Designer: Alison RobertornProduction Manager: Stacy FriedmanrnArt Director: Alan ChengrnSr. Motion GFX Designer: Rob ReinhardtrnSr. Producer: Wendy BronfeinrnrnCreative Agency: 99 TigersrnDirector: Glenn LazzarornCreative Director/Writer: David SeeleyrnExecutive Producer: Molly Christie BensonrnDP: Pierre RougerrnrnAbout 99 Tigersrn99 Tigers is a creative services agency serving America’s leading TV networks and entertainment brands. Based in New York, LA and Dallas, we deliver strategic creative from concept to production to post. We brand and promote with a focus on live-action on-air spots and kick-ass sales videos. Recent clients include Bravo, Oxygen, Microsoft, truTV, MSG Networks, CBS, TeenNick, MLB Network and Univision. Got a brand? Let’s make it roar. www.99tigers.comrn
Michele Lu Kumar Priya PR 310.922.0464 Contact Michele via email
Asian World Film Festival Reveals Asian Vision Program Lineup, Snow Leopard and Bruce Lee Honorees, and Jury Members
The 10th Annual Asian World Film Festival (AWFF) is proud to announce the lineup for its inaugural Asian Vision program, which was conceived to showcase new and exceptional Asian features that have participated in major A-list film festivals and/or garnered international acclaim. The program of eight motion pictures (see list below) will be held November 17-19, 2024, with the top film receiving the Asian Vision Best Film Award. The 10th Annual Asian World Film Festival takes place November 13 - 21, 2024, at the Culver Theatre in Culver City, CA. This year’s Snow Leopard Lifetime Achievement Award, the Festival’s highest honor, will be presented to acclaimed director, screenwriter, and producer Sergei Bodrov in celebration of his remarkable 50-year career. Bodrov established his reputation as a visionary filmmaker with “Mongol: The Rise of Genghis Khan” (2007), nominated for the Academy Award® for Best Foreign Language Film, and “Prisoner of the Mountains” (1996), also an Oscar® nominee as well as a Cannes Film Festival FIPRESCI Prize-winner. The Snow Leopard Outstanding Cinematic Achievement Award will be presented to director, producer, and screenwriter Peter Ho-Sun Chan, one of Hong Kong’s most critically acclaimed and accomplished filmmakers. Known for his versatility and the scope of his work, Chan’s landmark films, including “Comrades: Almost a Love Story” (1996) and “The Warlords” (2007), have earned him a remarkable 233 awards from more than 400 nominations. As previously announced, AWFF will screen “Comrades: Almost a Love Story,” followed by a Q&A with Chan. Multi-award-winning actress Kathryn Bernardo will receive the Snow Leopard... Read More