Blueyed Pictures (BLU), a commercial and corporate media production company, produced a web branding video highlighting Jennifer Lopez for Teeology.com, a new online shopping destination for limited-edition luxury tees at affordable prices, which she co-founded earlier this year. The web campaign features several additional motion portraits tracing various lifestyle stories. The luxury shirt line launches in early 2013. In charge of the video undertaking was Blueyed’s Xperience Factory, a creative collective of directors, writers, and idea makers.nn
nWatch the video online here.nnWhen asked about their vision for the project, Xperience Factory said they sought, “…authenticity…[as] the goal. To create a glimpse into Jennifer’s world…a genuine conversation that relays an intimate connection to her brand…her personal investment as a co-founder comes across as completely genuine…Jennifer shares that she loves a good story…and in this video, her story is captured in a very real ‘day in the life’ way.”nnTeeology co-founder, Erica Zohar, talked about the process in length, saying, “We brought our project to Blueyed Pictures because we wanted the specialized, full-service support they offer for corporate brand films – from conceptualizing to pre-production all the way through post, Blueyed was the perfect partner. Experience Factory’s Mark Humphrey was instrumental in helping us visually define our message. We came away with beautiful coverage that very accurately tells the Teeology story. We are thrilled with the results.”n nBlueyed Executive Producers, Jamee Natella and Lorraine Schreyer, said, “We had such a great time working with Teeology, filming in multiple locations across New York and Los Angeles, watching their ideas evolve into a tangible visual story.”nnAbout Blueyed PicturesnBlueyed Pictures is an international production company based in Los Angeles, London, and Tokyo that is aimed at serving advertising agencies, film companies, and corporate clientele. BLU’s clients have included Virgin, Nestle, Nissan, Pioneer, Toyota, Lexus, Scion, Visa, and Pepsi. Blueyed Pictures has been honored with awards from Addy, CLIO, Telly, Webby, and FWA.nnAbout TeeologynTeeology is the online shopping destination for limited-edition luxury tees. Offering both premium basics and fashion forward styles, this innovative, interactive retail model offers members an opportunity to vote on designs they want to see go into production. Founded in 2012 by fashion executives Erica Zohar, Jeff Marine, and Lior Zohar; Jennifer Lopez; and serial tech entrepreneur Brian Lee, Teeology democratizes fashion by putting the power back into the hands of the consumer.nnAbout Xperience FactorynXperience Factory specializes in luxury, hospitality, beauty, and fashion industries, with clients ranging from Viceroy Hotels & Resorts, Express Stores, Exhale Spa, among others.
Contact:
Jamee Natella Blueyed Pictures Founder/Executive Producer Contact Jamee via email
Contact:Lorraine Schreyer Blueyed Pictures Executive Producer Contact Lorraine via email
SPW Category:Advertising Agency News
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
Javier Campopiano Returns as Executive Jury President for New York Festivals.
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More
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