32TEN Studios recently hosted Jessen Productions, a local area production company, which just wrapped a nationally syndicated PSA as part of a “Don’t Text and Drive” campaign, on behalf of the auto body industry. nnEntitled “Text Crash,” the :30 PSA spot shows a young woman texting while driving, which causes her to run a red light and crash into another vehicle. In the eerie-aftermath, against the wail of the approaching sirens, we hear the “ping” of an incoming text: a friend wondering where she is. The message “Please don’t text and drive. We don’t need the business that bad” then fades up, followed by the logo placement, for which each local area auto body shop sponsoring the PSA in their local community can advertise itself. nn
nTo view this PSA online, please click here.nnWriter/director Chuck Jessen of Jessen Productions, a tenant at 32TEN Studios, shot the actual car crash in the back lot of the studio, after determining that trying to stage a crash at an actual city intersection would be too involved and expensive. Having had shot the street-driving scenes previously, Jessen used a cable mechanism to crash the two vehicles together in the 32TEN backlot so no actors or crew would be put at risk and no traffic disruption would occur in the community.nn”We were able to pull off the crash effect successfully, with the help of 32TEN’s large green screen, as well as some skillful digital compositing and editing,” said Jessen. “Without the involvement of 32TEN Studios, this crash-concept would have been too cost-prohibitive,” Jessen added.nn”Text Crash” is just the latest of 17 collision repair commercials produced by Jessen and licensed to auto body shops across the US and Canada through his marketing company, PreFab Ads.nnText Crash CreditsnClient: Blake’s Auto Body and n11 Independent auto body shops across the U.S.nAgency: PreFab AdsnProduction company: Jessen Productions LLC, San Rafael, CAnWriter/Director/Producer: Chuck JessennDirector of Photography: Vance PipernKey Gaffer: Ken MartininKey Grip: Dan ShimernEditors: Gerry Beyer, Daniel CohennTalent: Leah Sawick, Eldon HodginnStudio Facility: 32TEN StudiosnnAbout 32TEN StudiosnLaunched in early 2012 by longtime entertainment industry leaders Tim Partridge and Greg Maloney, 32TEN Studios is a production services company offering digital and practical FX, as well as stage rentals, and whose facility was designed and first occupied by ILM. The company provides its services to producers of major motion pictures, independent films, TV programs, commercials, industrials, web content and multi-media projects.n n32TEN Studios is located at 3210 Kerner Blvd., San Rafael, CA, 94901.nThe phone is 800 717 3210, and the website is: www.32ten.com
Contact:
Media Contact for 32TEN Studios: Dan Harary The Asbury PR Agency Beverly Hills, CA 310/859-1831 Contact Dan via email
Union’s Tim Thornton-Allan Edits Santa’s ‘Naughty List’ for Toyota
There's still time to set things right...
We may not get a second chance to make a first impression, but when the opportunity presents itself to right our wrongs in time for Christmas, we should seize the moment. In a new holiday spot for Toyota, a little boy realizes he is probably on Santa’s “Naughty List” and resolves to do something about it. The spot was created via Conill Advertising, produced by MJZ, directed by Fredrik Bond, and edited by Tim Thornton-Allan of Union Editorial/Los Angeles and Marshall Street Editors/London. Watching a program on his iPad in the back seat of his dad’s Toyota Tundra, our young protagonist receives a warning: “If you’ve been naughty, Santa won’t bring you any presents.” The lad wastes no time: “Papa! Turn back!” he commands. Father and son proceed to make the rounds, stopping at school, the neighbors, and elsewhere around the neighborhood, to set things right and deliver apologies. The boy even goes so far as to make amends with his little sister - returning the head of a favorite doll. The child’s restitution has the desired effect, and on Christmas morning, he receives exactly the gift he’d asked for. Judging by what he does next, he may have his work cut out for him next year, but we can all just take things one “Naughty List” at a time. Read More
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