Los Angeles’ most avant-garde advertising, PR, social marketing, and production executives have come together to form, what they call, a Positive Change Collaborative. This special team of marketers, in collaboration with non-profit group CA Right To Know, is volunteering their time and resources to a cause they’re passionate about: Passing Proposition 37, which aims to mandate the labeling of foods containing genetically modified organisms.nnThe Positive Change Collaborative is made up of leading executives from dw+h, We Are Human, YTM, Kindling, Saeger Media Group, Partos Films, Yessian Music, Stopp LA, Music Orange, Eleven Sound, Chemical Effects, Ring of Fire, POP Sound, Man Vs. Tank Productions, RNK Productions, Slim Pictures, Donald Tursman, Carolyn Durkalski, Brand New School and Fourth Wall Post. In just two weeks this group of marketers created a series of PSAs designed to educate California voters on the benefits of GMOlabeling. nn”Monsanto, Dupont, ConAgra — these guys have deep pockets and in the last week we’ve seen exactly how it’s affecting voter support of Prop 37,” said Lucas Donat, CEO of dw+h and brainchild behind this agency collaboration. “They’re spending tens of millions of dollars in media to keep consumers in the dark about what they’re eating. And the unfortunate thing is, it’s working. It was important for us to form this Positive Change Collaborative where we could use our skills and resources for the greater good of Californian’s and do what we can to help pass Prop 37.”nnWhile the vast majority of Americans are in favor of labeling GMO food, corporate agriculture is outspending the Right To Know campaign ten to one and has successfully closed the margin of support for the ballot initiative from 65:20 to 48:20 in under two weeks.nnCalifornia Right To Know will air the Positive Change Collaborative three documentary-style PSAs combatting false claims and one animated short in the week leading up to the Election.nn
nTo view the spots online click here.nnFor more information on Prop 37, visit www.carighttoknow.org.nnPositive Change Collaborative nThe Positive Change Collab is made up of leading executives from eight best in breed Los Angeles-based, purpose-driven agencies. The agencies include dw+h creative agency, Saeger Media Group, We Are Human, YTM, Kindling, Partos Films, Yessian Music, Stopp LA, Music Orange, Eleven Sound, Chemical Effects, Ring of Fire, POP Sound, Man Vs. Tank Productions, RNK Productions, Slim Pictures, Donald Tursman, Carolyn Durkalski, Brand New School and Fourth Wall Post. As a collective, the agencies all share one philosophy: Positive Change. Through advertising, marketing, public relations, production, and media efforts, these agencies work with top brands that create a better world.Saeger Media Group Tory Carroll Contact Tory via email 310-935-3886
Goldcrest Post Speeds Delivery of “Severance” Season Two
The New York Times recently wrote that the just-released Season Two of Severance will “blow your mind”—and we couldn’t agree more. Created by Dan Erickson and Ben Stiller, the Apple TV+ drama is smart, spellbinding, distinctly original and packed with surprises. For those who aren’t already devoted fans, the show centers on Mark Scout (Adam Scott), leader of a team at Lumon Industries, whose employees have undergone a “severance” procedure that surgically divides their memories between their work and personal lives. Goldcrest Post provided post services for both seasons of the show, including picture editorial support, sound editorial, ADR and sound mixing. Editorial for Season One began in 2020. Due to the restrictions imposed by the pandemic, Goldcrest supplied both onsite production offices and edit suites, and remote editing systems for individual editors, with everything linked to a central server. "Mixing at Goldcrest with our team has been a great experience,” says Stiller. “Bob and Jacob are in sync with our creative process and so good at what they do that the experience is always one where it's about how we can enhance the creative vision, with a baseline of knowing everyone is totally committed to making something as good as it can be." Diana Dekajlo, the show’s co-producer, says that the arrangement worked so well, they chose to continue the hybrid approach for Season Two. “We’re a remote friendly show,” she explains. “Whether we’re at Goldcrest, our studio in the Bronx or at home, our workflow is seamless. I conduct remote daily meetings with my immediate staff, and weekly meetings with editorial and VFX, and we talk to each other as if we were just down the hall. It makes for great staff... Read More