CLIENT
2002 Komen Connecticut Race for the Cure.
PRODUCTION CO.
Washington Square Films, New York.
Pete Sillen, director/DP; Josh Blum, executive producer; Susan Pickover, producer. Shot on location in New York.
AGENCY
Lang Durham, West Hartford, Conn.
Jeff Durham, creative director/art director; Greg Edwards, senior copywriter; Susan O’Donnell, producer.
EDITORIAL
wild(child) Editorial, New York.
Brett Nicoletti, editor; Ed Coleman, assistant editor; Sue Wladar, executive producer.
POST
Du Art Film and Video, New York.
Giorgio Malfitano, colorist.
wild(child) Editorial.
Cecil Hooker, online editor.
AUDIO POST
McHale Barone, New York.
Casey Chester, engineer; Jill Cheris, producer.
THE SPOT
"Kindred Spirits" features portraits of all types of women, while a voiceover points out, "I changed you," "rocked you to sleep," "I lent you my records," "I married you" and "I love you." The :30, which features Badly Drawn Boy’s "The Shining" as the soundtrack, encourages people to join in and "Race for the Cure."
Spot broke April 11.