After 15 Years In Midtown, Venerable Pre-Viz Studio To Head Downtown In Early 2013
Recognizing an opportunity for corporate growth and expansion beyond its current Midtown office, The Napoleon Group (www.napny.com) — the leading pre-visualization production/post studio led by Founder Marty Napoleon, President Douglas Miller and Creative Director Ken Kresge — is set to relocate to New York’s Flatiron district in January 2013. The company will occupy more than 14,000 newly-renovated square feet on two floors in what was once the corporate office for fashion designer Kate Spade at 48 West 25th St.
“We’ve decided to build our dream studio,” Napoleon says. “After 25 years of expert service, we asked ourselves, ‘can we raise the bar for our industry by making a better work environment?'”
Along with its custom built edit and audio suites, the studio’s open-air workspace will seat over 40 artists and designers, facilitating creative collaboration among staff and clients alike.
“We’re fortunate to have an incredibly talented and dedicated team of storytellers that use a variety of production techniques,” Miller says. “Because of that, it was important to us that we create a multi-faceted environment where people are inspired to create their best work.”
The Napoleon group is building an in-house greenscreen stage and motion capture studio that will be available for immediate production support and expand the list of services already offered under one roof.
“Today, agencies come to us looking for a creative partnership,” Kresge says. “We are building a technological infrastructure that will encourage a fluid workflow between all of our various divisions.”
About The Napoleon Group
The Napoleon Group (www.napny.com) is the established leader of post production services in art, test, audio and broadcast. We provide creative direction and strong story telling skills to a wide spectrum of media. We bring care and craftsmanship to every project and take pride in achieving the highest quality product.
As experts in test advertising we work with you to select the right style to realize your creative concept and meet the practical needs of the brand. Whether the style is 3D, illustrative or live action, our team of seasoned professionals will ensure that your ideas earn the highest possible test scores.
In a volatile industry, trust the experience and vision of The Napoleon Group.
Contact:Contact: Right Word Media Ray Ecke p. 973.726.3797 f. 973.726.3798 c. 201.741.1092 Contact Ray via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More