Directorial team Anthony Atanasio and Valerie Martinez have joined MTh (Motion Theory)’s commercial roster for U.S. representation. Since teaming up in 2004 after Atanasio’s debut in the Saatchi & Saatchi New Directors Showcase at Cannes, the two have emerged as an award-winning pair, creating work for top brands including Nintendo, Nike, Audi, Levis, McDonald’s, Budweiser, General Motors and Toyota.
“Atanasio + Martinez have a unique visual style that engages the viewer. They create spots with big scale, performance, visual effects and emotion. They’re a great fit for the MTh roster,” said Jeff Scruton, President/Executive Producer, MTh. “I am very excited to be in business with them.”
Atanasio + Martinez are known for their bold cinematic style and authentic performance-driven spots. They have been honored with Clios for both Best Directing and Best Cinematography, Gold Addy Awards, AICP Awards, and more. Atanasio + Martinez have also directed several award-winning short films, music videos, and have collaborated with leading ad agencies around the world including BBDO, Ogilvy, Leo Burnett, DDB, Anomaly, Y&R, TBWAChiatDay and Saatchi.
“MTh directors are known for thinking outside the box, and we are eager to add to that repertoire,” said Anthony Atanasio. Valerie Martinez added, “We’re very excited to join Jeff Scruton and the team at MTh, and are proud to call it our new U.S. base for commercials.”
About MTh
MTh is a creative home for directors with a sharp visual and narrative focus. The company’s talent roster ranges from award-winning veterans to emerging filmmakers, all sharing extraordinary visual style and the storytelling ability to transform creative potential into compelling viewer experiences across advertising and entertainment. Roster directors include: Akama, Mathew Cullen, Guillaume de Fontenay, Jesus de Francisco, Guillermo del Toro, Steven Diller, Grady Hall, Brent Jones, Mark Kudsi, Christopher Leone, Mårlind & Stein, Chris Riehl, and Syyn Labs. www.motiontheory.com
Karen Raz Raz Public Relations, LLC 310-450-1482 Contact Karen via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More