CLIENT
Kraft Foods/X-treme Jell-O Gel Sticks.
PRODUCTION CO.
Vinton Studios, Portland, Ore.
Mike Wellins, director/CG animator; Zilpha Yost, executive producer; Mary Sandell, producer; Mary Jane Wood, line producer; Billy Halkinrude and Deanna Rizzo, production coordinators/scanning; John Ashlee, DP/stop motion; Tony Merrithew, stop motion animator; Kate Schmitt, product stylist; Rob Melchor, art department wrangler; Toby Etheridge, stage manager; Russell Eaton, gaffer; Brett Crutcher, swing/motion control operator; Joel Brinkerhoff, animator; Jon David Buffam and Laura Di Trapani, clean up/inking; Jessica Cook, scanning.
HSI Productions, bicoastal.
Irv Blitz, DP/product; Elizabeth Spinzia, executive producer. Shot at Vinton Studios.
AGENCY
FCB New York.
Rich Russo, executive VP/chief creative officer; Ray Behar, senior VP/creative director; Tom McLoughlin, senior copywriter/art director; Deborah Sullivan, executive VP/director of broadcast production; Laura Benjamin, VP/senior producer; Tara Leinwohl, assistant producer.
EDITORIAL
Vinton Studios.
Christopher Murrie, editor; Steve Briske, assistant editor.
POST
Vinton Studios.
Tom Burney, Flame artist.
DownStream digital, Portland.
Jim Barrett, colorist.
Company 3, New York.
Victor Mulholland, colorist.
AUDIO POST
Howling Trout, New York.
Todd Miller, engineer.
SOUND DESIGN
Sacred Noise, New York.
David Gennaro, sound designer; Jeff Rosner, executive producer; Marit Burch, producer.
THE SPOT
"Stick Figures" (:30) features a group of stick-figure characters investigating a tube of X-treme Jell-O Gel Sticks. After they jump up and down on the package, two of the figures open up the tube. A figure catapults from above and onto the gel stick, resulting in green Jell-O exploding out of the wrapper and being gobbled up by the other characters. The Jell-O turns them green and their heads spin, with one of the spinning heads knocking down a latecomer to the scene. The voiceover states, "The extreme fruit flavor just might make your head spin."
Spot broke in April.