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    New Multi-Media Campaign Launches for America’s Leading Brand of Children’s Clothes

    By mel@gardner-nelson.comUpdated:No Comments2143 Views

    Gardner Nelson + Partners Launches Bi-Lingual Print and TV Effort for Garanimals

    NEW YORK -- (SPW) --

    To build on its industry-leading success, Garanimals has launched a new advertising campaign in support of the fall and holiday season.

    Garanimals new fall 2012 campaign brings new energy to our “comfort’ positioning for the brand. Planned and executed by NY agency Gardner Nelson + Partners, directed by Augustus Punch at Partizan Films, edited by Mike Douglas at the Cutting Room/NY with music composed by Kari Steinert at Big Foote Music & Sound. With charming :30 and :15 spots in Spanish and English, the entire media effort will appear on national cable and syndication stations.

    Created around the idea that “Comfort is big when you’re little,” the effort includes :30 and :15 second TV spots, and five magazine executions, in both English and Spanish.

    TV spots begin October 1 on network cable and syndication.

    Credits
    Client Garan, Inc., Garanimals Children’s Clothing

    Agency Gardner Nelson + Partners
    Art Director, Chris Martin; Copywriter, Ned Selover; Broadcast Producer, Gillian Blain; Partner Media Director, Elaine Hall; Supervisor of Media Implementation, Lisa Kaplan; Account Supervisor, Courtney Stovall; Project Manager, Joanna Schwartz; Partner Print Production, Bill Ivey; Graphic Designer, Elena Songer; Partner ECD: Hank Kosinski; Partner Project Management, Kate Cusick; CCO, Tom Nelson; President, Steve Gardner; Production

    Production Company Partizan
    Director, Augustus Punch; Executive Producer, Sheila Stepanek; Director of Photography, Nicola Pecorini

    Editorial The Cutting Room
    Editor, Mike Douglas; EP, Melissa Lubin

    Color Correct Nice Shoes
    Colorist, Les Rudge

    Mix The Cutting Room
    Engineer, Walter Bianco

    Original Music Big Foote
    Composer, Kari Steinert

    Photographer Matthew Welch

    Print Production Suk Choi/Box Graphics

    About Garanimals
    Garan, a Berkshire Hathaway company, is a leading manufacturer of private-label clothing for men, women and children. Its Garanimals brand, launched in 1972, is the best-selling brand of children’s clothes in America and sold exclusively at Walmart.

    About Gardner Nelson + Partners, Inc.
    An independent advertising agency in New York City, Gardner Nelson + Partners provides strategic, creative, digital, and media services to clients such as Garan, Cablevision, National Grid, and more. www.gardner-nelson.com

    Video Credits

    Client Garan, Inc., Garanimals Children's Clothing; Agency: Gardner Nelson + Partners; Art Director, Chris Martin; Copywriter, Ned Selover; Broadcast Producer, Gillian Blain; Partner Media Director, Elaine Hall; Supervisor of Media Implementation, Lisa Kaplan; Account Supervisor, Courtney Stovall; Project Manager, Joanna Schwartz; Partner Print Production, Bill Ivey; Graphic Designer, Elena Songer; Partner ECD: Hank Kosinski; Partner Project Management, Kate Cusick; CCO, Tom Nelson; President, Steve Gardner; Production. Production Company: Partizan; Director, Augustus Punch; Executive Producer, Sheila Stepanek; Director of Photography, Nicola Pecorini. Editorial: The Cutting Room; Editor, Mike Douglas; EP, Melissa Lubin. Color Correct: Nice Shoes; Colorist, Les Rudge. Mix: The Cutting Room; Engineer, Walter Bianco. Original Music: Big Foote Composer, Kari Steinert. Photographer: Matthew Welch; Print Production Suk Choi/Box Graphics.
    Contact:

    Tom Nelson, CCO Gardner Nelson + Partners 432 Park Ave So, Fl 2 New York, New York 10016 212 584 9100

    Contact:

    Hank Kosinski, Partner/ECD Gardner Nelson + Partners 432 Park Ave So, Fl 2 New York, New York 10016 212 584 9100

    SPW Category:Advertising Agency News



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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