Tony Petrossian had a remarkable summer, his first in association with Rhythm + Hues Commercial Studios. The director scored some big mentions with work for Cape Cod Chips. The tongue-in-cheek spot, which paid homage to ’80’s group Flock of Seagulls, was named ADWEEK‘s Ad of the Day, spawned a New York Times article, and wound up as SHOOT Magazine’s #1 VFX Animation spot of the Summer.
In addition, Petrossian directed these spots for Key Bank, McDonald’s, and Lance Crackers:
Key Bank “Beach Balls/Guy”: The spot opens on a guy in a white limbo environment. Every time he earns a rewards certificate from Key Bank… a beach ball falls from above. By the end of :30, it’s raining beach balls. The live shoot, vfx and finishing were all handled by R+H.
McDonald’s “Piñatas”: Three people run through a field in this spot breaking piñatas filled with colorful confetti, representing Real Fruit Smoothies. The shoot was in LA with editorial, flame compositing and finishing all done at R+H.
Lance Crackers “Keepin’ It Real”: This music video style spot features suburban moms, dads and kids “chillin'” and grooving to the vibe that comes about from enjoying Lance Sandwich Crackers. It’s a suburbia, hip-hop nod to the experience of snacking on a delicious cracker in the neighbor-“hood.”
“I’ve really enjoyed working closely with the team here at R+H on these projects,” said Petrossian, an experienced director who has helmed spots for many other leading brands including Nike, Subway and Sony Ericsson. “The creative environment and unending support make anything possible so that each project is an opportunity to keep growing.”
R+H Executive Producer Paul Babb said, “I am really pleased that Tony has exceeded our expectations. He is a true talent and has a down-to-earth astuteness in communicating his ideas to our clients. I respect and enjoy working with him; he stays focused and sees all of his work through from bid to finish. The agencies and clients enjoy working with him and are coming back with new projects.”
About R+HYTHM + HUES COMMERCIAL STUDIOS
R+H is a complete digital studio, with live action and animation directors, vfx, design and post-production services. Drawing upon the talent and technical firepower of Rhythm & Hues, one of the world’s premier effects and animation facilities, R+H Commercial Studios is dedicated to the highest quality of commercial production and outstanding client support. Recent commercial projects include Carrabbaʼs, Chevrolet, Coca-Cola, Crayola, Electronic Arts, Hartford, Kay Jewelers, Kellogg’s, Key Bank, Mattel, McDonald’s, Nascar, Nasonex, Quaker State, and Ubisoft. Film Division credits include an Oscar® for Achievement in Visual Effects for “The Golden Compass” in 2008. Recently produced projects include “Snow White and the Huntsman,” “Chronicle,” “Big Miracle,” “Hunger Games” and “The Cabin In The Woods.” Films currently in production include “Life of Pi,” “R.I.P.D.,” “The Seventh Son,” “Percy Jackson and The Sea Of Monsters” and “300: Rise of an Empire.”
