CLIENT
Empire BlueCross BlueShield.
PRODUCTION CO.
Rhinoceros Visual Effects and Design, New York.
Harry Dorrington, director/creative director; Michael Miller and Rick Wagonheim, partners/executive producers; Bennett Lieber, senior producer; David Barosin and Natalia Saenko, digital artists/CG directors; Marc Steinberg, digital artist/design director; Jeff Guerrero, Fran Roberts, Jim Gettinger, Nico Puertollano, Sung Kim and Joon Seolee, digital artists; Linda Gallagher, production manager.
AGENCY
Gotham Inc., New York.
Dan Sheehan, managing partner/group creative director/copywriter; Sean Dougherty, creative director/art director; Debbie Airey and Clair O’Hara, producers.
POST/VISUAL EFFECTS
Rhinoceros Visual Effects and Design.
Vico Sharabani, partner/Inferno artist.
AUDIO POST
Tonic, New York.
Bill Cavanaugh, engineer.
MUSIC
Chris Bell & Co., West Los Angeles.
Chris Bell, composer.
THE SPOT
"Transformed" features a butterfly hatching from a chrysalis and flying off, landing on the company’s logo. Along the way, the voiceover and on-screen type highlight the services of Empire, from claims to the network of physicians to the company’s Web site. The :30 ends with the tagline, "More changes. More members. Now 4.6 million strong."
Spot broke in April.