The music video for Taylor Swift’s blockbuster #1 single — “We are Never Ever Getting Back Together” – is the first ever to be shot in true 4K using Sony’s F65 CineAlta™ digital motion picture camera. Shot over one day recently at Sony Pictures Studios in Culver City, Calif., the video premiered worldwide on Aug. 30.nnSwift worked with acclaimed director Declan Whitebloom and veteran DP Paul Laufer, who each brought extensive music video, film and TV credits to the project. Supporting the crew were the full resources of Sony Pictures’ Colorworks DI facility and Sony Electronics’ Digital Motion Picture Center (DMPC), lending their expertise on every aspect from pre-production to the final Digital Intermediate work.nnThis close collaboration helped realize the extremely creative vision that Swift, Whitebloom and Laufer had in mind, matching the song’s storyline with Swift’s strong personality and unique artistic expression. The video’s concept was ambitious: one long take using a Steadicam-mounted F65 gliding through six distinct sets, with multiple lighting changes, talent choreography, wardrobe changes and set piece moves.nn
nn”The video’s success hinged entirely on the precise timing of Taylor and all moving parts, down to every cue,” Laufer said. “Added to the mix was a camera that I hadn’t worked with before. The perfect world had to happen and actually it did.”nnAfter creating a storyboard for the video with Swift, Whitebloom and Laufer started conversations with Sony about bringing the video to life using Sony’s F65 camera and its ability to deliver true 4K imagery.nn”This is truly a breakthrough project, totally fitting for someone like Taylor, who is the biggest artist in the world,” said Whitebloom. “When I visited Sony’s Digital Motion Picture Center and saw the F65 first-hand, I was blown away. This is the future.”nnAfter screenings of F65 footage, workshop sessions on the F65 at the DMPC and consultation on post workflow at Colorworks, it quickly became obvious to everyone that Sony’s 4K technology was the perfect match for this project. Laufer was especially impressed with the camera’s functionality, its ease of use and on-set flexibility, as well as its image quality.nn”This camera delivers the best image of any digital technology I’ve ever seen,” said Laufer. “I love the skin tones. How the color is rendered is really impressive. And then being here at the Sony Digital Motion Picture Center and being able to watch the fruit of our labors straight-away on a huge 4K screen is such immediate gratification. The F65 is a great new tool that I look forward to using again.” nnWith the video needing to be turned around in a tight timeframe in order to meet premiere deadlines, the team needed a camera system that would not only match their concept and produce beautiful pictures, but also be an efficient production solution.nn”Working with this camera in 4K completed and really accented my vision,” Whitebloom said. “The F65 seamlessly moved into the workflow and allowed great latitude with the colors and the depth of the picture. It’s given us a lot of bang for our buck.”nnSwift herself was impressed with the Sony technology, how it helped to tell the story of her song and ultimately create a deeper, and more intimate, connection with her fans.nn”Sony 4K lets my fans experience something brand new,” Swift said. “I love saying to them, ‘Hey, this is a cool, amazing thing I found, how do you like it?'”Tom Di Nome Sony Electronics 201-930-6357 Contact Tom via email
Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards
New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More