Frederick to lend vast design background to Toil's creative arsenal
Toil announces today that Michael Frederick will serve as Co-Creative Director to the motion design company, leading their team of designers in future endeavors. Bringing Emmy Award-winning Frederick on board will significantly complement the existing talents at Toil by incorporating his unique vision of visual storytelling. Focusing on advertising clientele, Toil launched in October 2010 as a company dedicated to high-end motion design for all digital platforms. In recent weeks, the shop has expanded both its staff and office; an answer to a growing demand for creative solutions in the digital realm. About Frederick’s new role, he had this to say:
“It’s a privilege to be joining forces with the talented group at Toil at this exciting time in the company’s growth. The studio embodies a strong mission to produce great work for great clients. I’m excited to assist in fostering that creative vision forward in the next chapter of the company’s evolution.”
With his vast experience, Frederick has a proven track record of creative storytelling and solving client’s problems in service to the art of branding. As design director for various studios, he has led teams on award-winning branding and advertising campaigns for clients such as Showtime, ABC, CBS, Fox, ESPN, Disney, and Discovery Channel, among others. In addition, he recently led the network redesign for HBO. Toil creative director Joey Korenman is thrilled about the addition of Frederick, adding:
“We are incredibly excited to have Mike on board. He’s a true artist, and brings a level of design, experience, and professionalism that few people can match. Mike is going to be a big part of the effort to bring Toil to the next level.”
Toil services clients in the New England area and beyond, weaving artistic visuals through a broad range of branded entertainment.
About TOIL
Toil is a motion design company dedicated to partnering with clients to bring unique, artistic visuals to a broad range of branded entertainment. Led by Creative Directors Joey Korenman and Michael Frederick, Toil‘s team hones techniques in the service of concept and design to bring fresh looks tailored to each project. For more information, please contact producer Reaghan Puleo at 617.267.5700. www.toilboston.com
Holly Raynes Executive Producer 617.267.5700 Contact Holly via email
Contact:Reaghan Puleo Producer 617.267.5700 Contact Reaghan via email
“ฦvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of ฦvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? ฦvolutionย suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence,ย ฦvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating โin the blink of an eyeโ the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called โprogressโ may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscarยฎ... Read More