Music and audio production company Bar1 has just finished a music and sound design project for the Tic Tac® brand related to the newest flavor of Tic Tac® mints, Strawberry Fields. “Lips – Strawberry Fields,” a :15 TV spot, set to air nationally, was the brain child of Merkley + Partners’ Group Creative Directors Eddie Van Bloem and Saks Afridi.
“Thanks to both Eddie and Saks for bringing the project here – everyone knows we do kick-ass radio, but we may do music even better,” says Joe Barone, owner of Bar1. “Bar1 came up with a unique solution that really complemented the picture,” adds Van Bloem. “The juxtaposition of the different styles of music was more out there and more interesting than what we’d had up to that point.”
The agency producers on the spot were Donovan Green and Scott Mushinskie. The track was mixed by Tim Leitner, chief engineer at Bar1.
Bar1 is a full service audio production studio offering 5.1 surround sound mixing, voice over casting, original music, sound design, radio production, script writing and consulting. www.bar1nyc.com
Contact:For further information about Bar1: Jill Cheris Bar1 212.661.6113
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More