CLIENT
DaimlerChrysler/Global Electric Motorcars.
PRODUCTION CO.
Tate & Partners, Santa Monica.
Gordon Clark, director/DP; David Tate, executive producer; Naia Hall-West, producer. Shot on location in Los Angeles and Culver City, Calif.
AGENCY
PentaMark, Troy, Mich.
Gerardo Pavone, creative director; Jeanine Miller, producer; Mike Lowes, art director; Paul Stenquist, copywriter.
EDITORIAL
Superior Assembly Editing Company, Santa Monica.
Nicholas Erasmus, editor; Justin Amore, assistant editor; Carol Lombard, executive producer.
POST
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist; Julie Airali, producer.
The Finish Line, Santa Monica.
Paul Song, online editor; Andrea Aron, producer.
AUDIO POST
GTN, Oak Park, Mich.
Jay Scott, engineer.
THE SPOT
"Someday" shows a modern society that travels via an electric car, which is manufactured by GEM, a maker of "Low Speed Neighborhood Electric Vehicles." The :30 features the tag, "Get in and go."
Spot broke March 2.