Director Tony Petrossian‘s first commercial since his move to Rhythm + Hues Commercial Studios has been named the number one Visual Effects / Animated Commercial of the Summer by the editors of SHOOT. The top honor is the latest success for the Cape Cod Potato Chips spot which features an all-bird CG version of iconic 80’s group Flock of Seagulls, performing the band’s biggest hit to the delight of nearby beach goer while he snacks on the chips. nnThe concept from GKV advertising in Baltimore was shot in Malibu with CG and post work completed in-house at R+H. It was an ideal first collaboration for Petrossian’s skillful storytelling and the award-winning VFX and animation company.nn”I felt the spot was going to succeed or not based on the personalities of the CGI seagulls, so I had the team really focus on seemingly minute details of those digital stars, all the way down to the band’s microsecond reaction to one of the drummer’s cymbals falling over after a rough pecking,” reveals director Tony Petrossian. “This honor confirms we were all pointing in the right direction and is a big win for the teams at Rhythm + Hues and GKV.”nnThe commercial, part of the first Cape Cod campaign to include television and digital media, garnered has also been featured in the mainstream media including The New York Times and Forbes along with trade journals like ADWEEK.n nSince the spot’s debut, Petrossian has been tapped to direct a McDonald’s commercial, which aired during the Olympics, as well as upcoming spots for Key Bank and another GKV project, plus he has been tagged to introduce a new mobile phone from a global mobile technology company. nn
nWatch the Cape Cod Potato Chips “Seagulls” commercial here.nnCreditsnClient: Cape Cod Potato ChipsnTitle: SeagullsnnAgency: GKVnCreative Group Head: Mark RosicanVP/Associate Creative Director: Dave BrosciousnDirector Of Broadcast/Producer: Kelly GouldnVP/Account Supervisor: Chuck FischernnProduction: Rhythm + Hues Commercial StudiosnDirector: Tony PetrossiannExecutive Producer: Paul BabbnHead of Live Action: Kat DillonnHead of CG/VFX: Lisa WhitenProducer: Jon DerovannCG Producer: Caroline HeywardnDigital Supervisor: Nik TitmarshnArt Director: Clark AndersonnEditor: Steve WellingtonnnMusic: I Ran (So Far Away) by Flock Of SeagullsnnAbout Tony PetrossiannTony Petrossian is a visionary commercial and music video director who has worked with top talent and brands across the globe. His mastery of visual illusions combined with a keen storytelling sense have garnered him clients ranging from Nike, Subway and Sony Ericsson to artists including Ludacris, Rise Against, Slipknot, DMX and Taking Back Sunday. Petrossian’s groundbreaking work has earned numerous awards and nominations. His experience and body of work in the US and across the globe have made director Tony Petrossian an internationally sought-after helmer. For more information about Tony Petrossian visit www.TonyPetrossian.com.Jonathan Zaleski First Class Marketing Group 310-569-0153 Contact Jonathan via email
Experience A Delectable Blend Of Joy And Fear – Watch “ALY” At A Festival Near You!
”ALY,” the latest genre-blending short film from writer, director, and editor Kevin L. Lee, is making the rounds on the festival circuit. The short film premiered at the EB Indie Film Festival on August 3, 2024, and has since been showcased at the 2024 El Paso Film Festival, the 2024 New York Shorts International Film Festival, and the 2024 Sherman Oaks Film Festival, among others. “ALY” is starting 2025 off strong with its screening at Short. Sweet. Film Fest. on March 2, 2025. A captivating mix of comedy, romance, and horror, ”ALY” explores the nerve-wracking excitement of new love with an unexpected twist. The 14-minute short follows Michael and Aly on what could be the most significant night of their relationship—until Aly’s unsettling revelation threatens to change everything.
“Even though ”ALY” is technically a horror film, my hope is for the story to feel down-to-earth and relatable,” says director Kevin L. Lee. “I want the audience to have a good laugh and see themselves in these characters in their own weird, unique way.”Lee, an Asian-American filmmaker based in New York City, has spent over a decade immersed in film criticism and journalism. Lee brings a deep understanding of genre and narrative to his directorial work. With an MFA in film producing from Columbia University, he continues to develop innovative projects across film and television. Lee’s latest film, “ALY ,” has garnered widespread acclaim, not only for its compelling storytelling but also for his directorial approach, which has been praised by the film’s lead cast. Max Schuster, lead actor, shared, “Kevin is one of... Read More