French director Matthieu Mantovani, who has directed ads for such brands as Volkswagen, Peugeot, Audi, Vodafone and Longines, has signed with The Joneses for exclusive representation in the United States. Mantovani is highly regarded in Europe for his narrative skills and ability to combine great acting, visual style and special effects.
“Matthieu is a great storyteller. His work has a lot of emotional power, and also shows a wonderful sense of humor,” says The Joneses executive producer Mel Gragido. “He is a complete filmmaker who brings a fresh perspective and style to U.S. advertising. We are very excited to introduce him to the market.”
Mantovani says he is eager to do more American ads and selected The Joneses after a year-long search for a U.S. home. “I wanted to find a company that was focused on a few directors and had a real interest in building my career,” he explains. “I liked Mel and the enthusiasm he has for my work. I was also impressed with the other directors on the staff and with the projects they have done. It’s a good fit.”
Mantovani began his career as an assistant to legendary fashion photographer Paolo Roversi. In 1999, he and fellow French directors Julien Rambaldi and David Fauche formed the directing collective The Zoo, which enjoyed a successful four-year run with credits including Renault, Banque Populaire and Caisse d’Epargne. Since 2004, he has been directing commercials, music videos and other projects on his own and winning assignments from agencies in France, Germany, England, Italy, Canada and the United States.
Among his best-known work is the spot "Hippies" for Volkswagen in which aging survivors of the Flower Power era sigh over old photographs of a beloved VW van and are then mesmerized by the arrival of new version of the “classic.” Mantovani directed an acclaimed campaign for Longines watches featuring Kate Winslet, Bollywood actress Aishwarya Rai Bachchan and Asian film star Chi Ling Lin, and filmed on the Via Veneto in Rome. He also directed the short film "Broadway", a collaboration with French composer Sebastien Tellier, which screened at the New York Museum of Modern Art’s Outstanding Short Films from International Festivals in 2007.
The director’s humor is evident in Animals his award-winning public service announcement for France’s Société des Autoroutes. In it a fox, a rabbit, a deer and other animals are seen vaulting over a highway as if shot from a catapult. The point is to encourage drivers to be more careful of wildlife trying to cross roads.
“What interests me is to tell stories and build interesting characters,” Mantovani says. “I enjoy working with actors. I am fully committed and invest body and soul into my work.”
The Joneses is located at 1501 Colorado, Suite C, Santa Monica, California 90404. For more information, call 310.656.8300 or visit www.thejoneses.tv
Contact:Mel Gragido Executive Producer The Joneses 310.666.6334 Contact Mel via email
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More