Cable network G4, a division of NBCUniversal, recently commissioned Oink Ink to craft two radio commercials, one to promote its hit daily-live program, “Attack of the Show!,” and the other to coincide with the announcement that G4 will air the television show “LOST” in its entirety, starting Monday, July 16, 2012.
Oink Ink wrote and produced the commercials, in addition to casting actors Bill Ratner (for "LOST") and Jeremy Schwartz (for "Attack of the Show!") to compliment audio clips pulled from the television shows. Oink Creative Director, Jim Price, oversaw the writing. Like the show, the spot executed for “LOST” is dramatic and mysterious while the effort for “Attack of the Show!” has a much more humorous vibe. G4 Creative Director Jedd Scher worked closely with Oink Ink from concept through execution.
Critically acclaimed “LOST” aired for six seasons and was the winner of an Emmy Award in 2005 for Outstanding Drama Series. G4’s original series, “Attack of the Show!” is a much loved live television show featuring daily news, pop culture, movies, video games and more, and has been on air since 2005.
“LOST” and “Attack of the Show!” are the latest addition to Oink Ink’s large portfolio of radio work for television. The spots were combined to form one :60 commercial and are available for review here.
About OINK INK
Oink Ink is an award-winning, bicoastal creative agency founded by veteran managing director and president Dan Price and his brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, and with offices in Santa Monica, Oink Ink has been providing high-end creative for over 20 years, for such notable clients as Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staplesโand many more. Oink Ink is a sister company of Verbatim Studios, which produces sound design, radio, audio for TV and original music work for ad agency leaders Goodby, BBDO, Crispin Porter, Ogilvy, JWT, and many more. www.oinkcreative.com