Founder and Executive Director, Andre “Champagne” Patrick, is putting his multi-year vision into motion, creating the Transbay Festival as an innovative, modular event series featuring a fusion of technology and entertainment celebrating transmedia, apps, games and augmented reality. It will focus on how progressive technology and traditional storytelling can work seamlessly to elevate both forms and influence the future of entertainment, and will feature Media (film, content, print, and art), Interactive (Apps, Games, and Augmented Reality), and Social (panels, workshops, music, and parties). The festival will have multiple venues, including the Transmedia Film Festival (TMFF) but will be centered in San Francisco in the Yerba Buena District. nnTo date, support for the Transbay Festival and TMFF is coming in various forms of cross-promotions, social media outreach, people bandwidth, reciprocal services and message propagation, and traditional sponsorship / partnership also in the form of prizing, giveaways, and programming from a growing list of companies and brands which includes the likes of Talenthouse, Indiegogo, Transmedia SF, The Film Collaborative, BAVC (Bay Area Video Coalition), The Moxie Institute, Cinema Speakeasy, Myndplay, Social Samba, Mozilla’s Popcorn, Blackmagic Design, NiteVibe.com, and Fordela.nnA key component of the Transbay Festival is the TMFF. The first-ever event of its kind in the U.S., TMFF will feature Opening Night’s film, a doc, “The Institute” and will close with “Connected.” Doc and Feature films of the TMFF include productions from transmedia-laden “San Filmcisco”:nn• Opening Night (10/12/12)n”The Institute” A documentary, by Director Spencer McCall, shot in the San Francisco Bay Areannnn• Closing Night (10/13/12) n”Connected” Directed by Tiffany Shlain, acclaimed director and Founder of the Webby Awardsnn
nn• Closing Night (10/13/12) “Let it Ripple” Transmedia Project Update: Mobile Films for Global Changenn• Short Film Spotlights (10/13/12)nFrom the Epidemic Film Festival by Academy of Art University (SF) nn• Indiegogo Films (10/13/12)nSelect films that were crowdsource funded in part via IndiegogonnMore information on the already-programmed films and projects: nnClosing Night – October 13n”Let It Ripple: Mobile Films for Global Change” is an ongoing Transmedia Project by The Moxie Institute, which really began with Shlain’s film, “Connected: An Autoblogography About Love, Death, & Technology.” Click here to view official “Connected” trailer online. nnKey staff from The Moxie Institute (located in San Francisco), will be on hand October 13, 2012, for the post-film transmedia project update. The Moxie Institute‘s projects address issues including cultural identity, women’s rights, the impact of technology and science, the environment, and how these elements interact in our complex global reality. The Moxie projects also serve as case studies to test new marketing and distribution channels where knowledge from these experiments help them determine best practices which are then shared with other independent film and media makers through think tanks, workshops, and white papers. nnBefore the multiple award-winning film was made, Tiffany Shlain’s father, (the late) Dr. Leonard Shlain, (whose video clips and certain book passages are highlighted in Connected), the well-versed and highly prolific author/speaker had touched upon the importance of engaging students in the process of “transmediation” as he wrote: “Digital information comes in multiple forms, and students must learn to tell stories not just with words and numbers but also through images, graphics, color, sound, music, and dance. There is a grammar and literacy to each of these forms of communication.” It is therefore of no surprise that, inspired by her father and teamed up with her close-knit crew, that Tiffany went on to receive this year’s “Disruptive Innovation Award” from the 2012 Tribeca Film Festival held earlier this year.nnOpening Night – October 12nFeature-length documentary film “The Institute,” examines a San Francisco-based Alternate Reality Game, told from players’ perspectives, and it will show on Opening Night, Friday, October 12. The film looks at an emergent new art form where the real world and fictional narratives merge to create unforeseen outcomes where one player’s experience has best been described as a glimpse into the future of storytelling but also a descent into an ARG of missing persons, pirate radio broadcasts, and what may or may not have been a mind control cult. Regarding the unique SF Bay Area locations shot by Director Spencer McCall and his team, with on-location shots ranging from the heart of San Francisco’s downtown Financial District (within 580 California Street’s Skyscraper), to the always vibrant but sometimes gritty-edgy Mission, the filmmaker proudly remarked:nn”Back in 2008, when rumors of a peculiar place called ‘The Jejune Institute’ began springing up, the full effect of what it brought to the world was not immediately clear. Some used the term ‘cult,’ and others: ‘ an Alternate Reality Game;’ but, for me, it was a story told in a way that I had never witnessed before. It was an immersive, transmedia narrative that was not to be simply observed or heard, but instead, …experienced. With this documentary "The Institute," hopefully, we can help people see the true potential of transmedia work product.” nnSponsors and partners abound for the Transbay Fest, and Media Partner Fordela is the highly-secure platform for the film festival’s submission delivery process to the cloud. Of note, the Fordela platform can accept 3D submissions for those content creators who have endeavored to shoot in 3D. Fordela, which has billed itself as “the future of screeners,” is also facilitating submissions to the 2012 Worldwide 3D Short Film Competition (by the International 3D Society in November). Of note, submissons will be accepted through the August 15 First deadline; the Late deadline is September 15.nnBeth Rogozinski, Co-Founder of Transmedia SF and CEO of Match Factor, a new social DNA startup, is a supporter of the Transmedia Film Festival and opined, "The San Francisco Bay Area is a natural home for transmedia innovation, with Silicon Valley in the South Bay, the film and animation industry, including Lucas Arts, in San Francisco’s ‘The Presidio,’ Disney’s Pixar in the East Bay, and all of the game and start-up companies in the city itself. Transmedia SF’s mission is to build and promote this community, and we are happy to support this first Transmedia Film Festival and share with our community and the world all of the amazing creativity that is being born with the combinations of art and technology.”nnCo-Founder, Jay Randy Gordon, surmised his own thoughts on transmedia and the film festival, which now bares its name, “The good news for Transmedia, is that it is still the wide-open, wild West all over again. Definitions are evolving which you can see on a quick check of Urban Dictionary (transmedia) and Wikipedia (transmediation, transmedia storytelling).”nnGordon continues, “The medium is not just fluid, but moreso a matrix-like world of convergence where the story can play out across technology, tablets, smartphones, comic books, online books, mixed media, and, above all, for ‘true transmedia,’ to play out across multiple forms of media. If you go to dictionary.com, “Transmedia,” to this day, is still undefined.”nnTransmedia’s derivation is Latin, ‘combining form of trāns (adv. and preposition) across, beyond, through, changing thoroughly, transverse, in combination with elements of any origin.’ Some experts simply say that it is an abbreviation for ‘transitional media.’ Gordon adds “I do know this, when you combine transmedia with film and festival, perhaps your interest may tip just enough to dig in and discover what will be seen in S.F. on October 12-13.”nnnnSponsors, Volunteers, Partners, Interns should contact Transbay Festival at (415) 598-8679 or via email here.nnFor Transmedia Film Festival submission information and additional details, please visit: www.transbayfest.com/submit.html. Once you follow the instructions, you will arrive at the following page: https://transmediafilmfestival.fordela.com/nnThe Transmedia Film Festival is the first of its kind in the United States. nOctober 12-13, 2012 – San Francisco’s Yerba Buena District – www.transbayfest.comnnPlease follow us on Twitter at: @transmediafilm and @transbayfestnPlease follow us on Facebook here.nTo get Transmedia Newsletter click here.Jay Randy Gordon Co-Founder, Transmedia Film Festival, part of the Transbay Festival Contact Jay via Klout Contact Jay via LinkedIn Contact Randy via Google+ (650) 346-8127
Contact:Andre “Champagne” Patrick Founder and Executive Director, Transbay Festival Contact Andre via email (415) 598-8679
ABC Fine Wine and Spirits Embraces Dry January With Cheeky New Ad Campaign
Bacon & Eggs, the creative shop known for its witty, imaginative and disruptive advertising, has created an innovative campaign for ABC Fine Wine and Spirits that playfully tackles the Dry January's impact on its business head-on. Through the campaign, Florida's largest family-owned wine and spirits retailer proudly proclaims its support for Dry January even as it shares its extensive selection of wines, spirits, premixed cocktails and beers found within 127 stores across the state. In the campaign's signature spot, ABC Fine Wine and Spirits cheekily announces its enthusiastic support for Dry January, then proceeds to describe its tantalizing array of velvety cabernets, perfectly frosted IPAs, and smooth whiskeys — all while insisting, of course, that viewers "definitely shouldn't" indulge in these libations during the month. "Most alcohol retailers either push non-alcoholic alternatives or go quiet during Dry January," explains Kia Zomorrodi, founder and chief creative officer of Bacon & Eggs. "We wanted to flip the script and create something that would resonate with both those participating in Dry January and those who aren't. The campaign's reverse psychology approach lets ABC own the conversation while showcasing its impressive selection in an entertaining way." The campaign arrives as ABC Fine Wine and Spirits aims to maintain brand engagement during a traditionally quiet period for alcohol sales. "This campaign perfectly captures our brand personality while acknowledging the reality of Dry... Read More