Venice-based visual effects studio The Mission proves chocolate and caramel to be an industrious combination in the VFX-laden :15 “Teamwork” for Hershey’s out of Arnold, NY. The spot features the iconic Kiss, now infused with caramel, heaving blocks of the golden confection into a warming vat. The animation portion of the spot was directed by The Mission‘s Piotr Karwas.nn”Teamwork” opens on an all-CG factory populated with hard-hat clad Kisses, all working together to toss cubes of golden caramel into a vat. They use their drop-shaped bodies to move the cubes from stack to train to vat, and finally in finished form into the mouths of an amorous couple sitting on a riverside dock. The spot closes on the tags, “Delightfully delicious” and “One-of-a-Kind Kisses,” along with the caramel-infused Kiss itself.nn
nnCreditsnnClient: Hershey’snTitle: “Teamwork” :15nAirdate: Currently airingnAgency: Arnold, NYnAgency Producer: Adam PerloffnAssociate Creative Directors: Meghan Williams, Nate WilliamsnChief Creative Director: John StaffennVFX/Animation: The Mission, Venice, CAnExecutive Producer: Michael PardeenAnimation Direction and Editing: Piotr KarwasnDesign and Modeling: Chad FehmienAnimation: Alfonso AlpuertonLighting and FX: Samir LyonsnCompositing: Katrina SalicrupnVFX Producer: Ryan Meredithn nAbout The MissionnThe Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.nnWith the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.nnFrom concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project. www.themissionstudio.com Contact:Virginia Scripps Press Kitchen 310-392-6682
Contact:
“Ǝvolution” Comes Full Circle At The Chelsea Film Festival
The Chelsea Film Festival, running from October 16th through October 20th, 2024, at Regal Cinemas here in Union Square, is set to host the East Coast premiere of Ǝvolution, a thought-provoking experimental micro-short film that proves big ideas can come in small packages and in perfect circles.
In just 1 minute 16 seconds, this cinematic gem by Award-Winning Director Romina Schwedler, with original music by Argentine Composer Ignacio Montoya Carlotto, explores a cycle as old as time: life leads to progress, progress leads to destruction, and destruction, well, leads back to life. But is this vicious circle unbreakable? Ǝvolution suggests the answer is yes, unless we decide to open our eyes.
Inspired by the overwhelming number of recent events that threaten human existence, Ǝvolution, possibly the shortest film in this 12th edition of the festival, plays out entirely through the symbolism of circles, cleverly illustrating —in the blink of an eye— the repeating patterns of history, and confronting viewers with the uncomfortable truth that our so-called “progress” may, in fact, be guiding us to our own ruin.Premiering at the Regal 14 Union Square, New York City, on October 18, 2024, at 11 a.m., Romina Schwedler's micro-short, featuring Leah Young with cinematography by Alan J. Carmona, will be sure to spark conversations longer than the film itself! Forcing viewers to reconsider the true meaning of evolution, not just as a biological process, but as a reflection of our collective journey as humans.
With a string of festival appearances across the globe, including CineGlobe at CERN (Switzerland/France), Oscar®... Read More