Venice-based visual effects studio The Mission proves chocolate and caramel to be an industrious combination in the VFX-laden :15 “Teamwork” for Hershey’s out of Arnold, NY. The spot features the iconic Kiss, now infused with caramel, heaving blocks of the golden confection into a warming vat. The animation portion of the spot was directed by The Mission‘s Piotr Karwas.nn”Teamwork” opens on an all-CG factory populated with hard-hat clad Kisses, all working together to toss cubes of golden caramel into a vat. They use their drop-shaped bodies to move the cubes from stack to train to vat, and finally in finished form into the mouths of an amorous couple sitting on a riverside dock. The spot closes on the tags, “Delightfully delicious” and “One-of-a-Kind Kisses,” along with the caramel-infused Kiss itself.nn
nnCreditsnnClient: Hershey’snTitle: “Teamwork” :15nAirdate: Currently airingnAgency: Arnold, NYnAgency Producer: Adam PerloffnAssociate Creative Directors: Meghan Williams, Nate WilliamsnChief Creative Director: John StaffennVFX/Animation: The Mission, Venice, CAnExecutive Producer: Michael PardeenAnimation Direction and Editing: Piotr KarwasnDesign and Modeling: Chad FehmienAnimation: Alfonso AlpuertonLighting and FX: Samir LyonsnCompositing: Katrina SalicrupnVFX Producer: Ryan Meredithn nAbout The MissionnThe Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.nnWith the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.nnFrom concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project. www.themissionstudio.comVirginia Scripps Press Kitchen 310-392-6682
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Creatives from Nat Geo’s “Sally,” A24’s “If I Had Legs,” Bleeker Street’s “The Wedding Banquet” and More To Speak at The Inaugural โBehind the Camera Houseโ in Park City during Sundance 2025
The first-ever โBehind the Camera Houseโ will launch in Park City during this yearโs 2025 Sundance Film Festival, inviting industry professionals, creatives, and media to engage in a day of community building through meaningful conversations, insightful panel discussions, and unique networking opportunities on Monday, January 27, 2025. Produced by Impact24 PR, co-hosted by Goodside, and led by programmer Jocelyne Roman, the event will take place at 1167 Woodside Ave, Park City, UT 84060. This one-day activation will serve as a dedicated space for creatives to hang out and connect with other festival attendees and the filmmaking community, with special attention and spotlight towards behind-the-camera crafts including picture editing, composition, sound design, costume design, and production design. The event will also give attendees an inside look at the creative processes behind the films featured at the prestigious Sundance Film Festival with exclusive panels. Showcasing industry leaders, filmmakers, and creatives from across the globe, each panel promises to be a deep dive into the artistry and craftsmanship of contemporary cinema. The day begins at 10:00 a.m. MT with the Behind the Camera House Breakfast, co-hosted by panelists from the first panel of the day โ โShaping the Narrative with Post-Production Artists.โ The panel will showcase how creatives turn raw footage into compelling stories through artistry and innovation. Featured panelists include editors Brett W. Bachman, ACE (Rabbit... Read More