Award-winning post house Company 3®, a subsidiary of Deluxe Entertainment Services Group Inc., provided sophisticated grading and post production services for Twentieth Century Fox’s action thriller, “Prometheus.” The 3D science fiction adventure, directed by Ridley Scott, starring Noomi Rapace, Michael Fassbender, Guy Pearce, Idris Elba, Logan Marshall-Green, and Charlize Theron, was finished at Company 3.
Colorist Stephen Nakamura graded multiple versions, translating the vision that Scott and cinematographer Dariusz Wolski, ASC, designed in subtly different ways to make the most of each of the different projection systems being used for the film’s theatrical release. These include traditional RealD (projected at approximately four footlamberts) and RealD’s higher brightness protocol (designed for projection at six footlamberts). Company 3 also provided additional grading services for the IMAX 3D and traditional 2D versions.
Nakamura made use of Company 3‘s dark fiber network to grade sequences from his DaVinci Resolve theater in Santa Monica while Scott watched the work progress in realtime at the Zanuck Theater on the Fox lot, where the director was also engaged in the sound mix on a nearby dubbing stage. Scott watched the images projected with the RealD system in the large theater and the two could compare notes via teleconference.
Nakamura graded the first pass to optimize the imagery for the brightness level of the standard RealD system and subsequently adjusted and fine-tuned the material for the higher-brightness 3D versions. He then completed yet another pass to make the most of the 2D version, which is screened with brighter projection and is absent the slight softening effect that 3D glasses can introduce.
“The difference between the versions is subtle,” Nakamura notes. “But obviously artists like Ridley Scott and Dariusz Wolksi want their visuals to be amazing at four or six footlamberts and this way of working really helped us finetune the finishing process very efficiently.”
About Company 3
Company 3 is a group of post production facilities for features, commercials and music videos. Known for our creative color artistry, pioneering technology and global reach, Company 3 is trusted to deliver a quality product every time.
Company 3‘s incredible talent roster includes John Bonta, Sean Coleman, Siggy Ferstl, Billy Gabor, Adam Glasman, Dave Hussey, Tim Masick, Stephen Nakamura, Mike Pethel, Rob Pizzey, Tom Poole, Rob Sciarratta and Stefan Sonnenfeld. Recent commercial projects include campaigns for Apple, Audi, BMW, Heineken, Nike and others. Recent feature film credits include Mission: Impossible – Ghost Protocol, Extremely Loud and Incredibly Close, Battleship, Drive, and Pirates of the Caribbean: On Stranger Tides.
Company 3 is part of Deluxe‘s Creative Services Group, a close-knit group of facilities overseen by Stefan Sonnenfeld that includes Beast, Deluxe New York, EFILM®, Method Studios, RIOT and Rushes, and leverages a comprehensive suite of end-to-end services, access to world-class artists, technical expertise and a tight infrastructure with global connectivity. Company 3 is wholly owned by Deluxe Entertainment Services Group Inc., which is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. www.company3.com
Contact:Gail Laguna Deluxe Entertainment Services Group 323-960-7372 Contact Gail via email
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More